Digital Marketing

19 Best Keyword Research Tools

February 4, 2022

Keyword research is an essential component of current SEO. Whether you're relaunching an existing blog or planning a new one, strong quality keywords are one of the most effective strategies to drive continuous, high-quality visitors to your site. 

We've developed a list of the greatest keyword research tools to assist you in conquering your content.

1. Soovle

Scrape recommended keywords from a variety of sources.

Soovle provides keyword suggestions from Google, YouTube, Bing, Yahoo, Amazon, and other sources.  

With this approach, you can discover untapped keywords that your competitors are unaware of.

Soovle's "drag & drop" saved recommendations function makes it simple to store your favorite keyword ideas. Then, export your preferred keywords to a CSV file.

2. Jaaxy

In seconds, you'll have access to thousands of related keyword ideas.

This is a simple (but effective) tool.

First and foremost, it provides you with a plethora of various keyword suggestions.

Furthermore, you will receive useful information for each term that it creates (including competition, search volume, and potential traffic).

QSR is an abbreviation for "Quoted Search Result."

This is a clever way of stating "how many other websites are attempting to rank for this specific term?"

Obviously, the smaller this number, the higher your chances of placing first.

3. Google Search Console

The Google Search Console is not your typical keyword research tool.

It does, however, offer a function that makes discovering excellent keywords a BREEZE.

What is the feature?

The Performance Evaluation.

This report lists the pages on your site that receive the most Google clicks.

(As well as the specific terms that led them there)

So, how exactly can you make use of this tool for keyword research?

It's simple: utilize it to look for "Opportunity Keywords."

Opportunity Keywords are those in Google that rank between #8 and #20 for a given term.

And with a little additional on-page SEO, you may get a decent ranking bump.

4. Ahrefs Keywords Explorer

Make better keyword choices.

Ahrefs just released an updated "Keywords Explorer."

And here's what I enjoy best about Keywords Explorer:

It provides EXTREMELY detailed information on each term.

Sure, you get the expected facts (like search volume). But you also receive a rundown of the competitors on the first page and the number of people that click on a result.

Ahrefs has four price options. If you pick an annual payment plan, the pricing for freelancers, internet marketers, mid-sized enterprises, and larger corporations starts at just $82 per month.

They do provide a trial offer on their Lite and Standard membership options ($7 for 7 days).

5. SECockpit

Keyword research for SEO professionals.

This is a keyword research tool's Swiss Army Knife.

You provide SECockpit with a seed term, just like any other keyword tool... and you will be presented with a list of results.

But what distinguishes SECockpit is the built-in capabilities that provide a great deal of detail on search trends, organic competition, and traffic forecasts.

That is, it is primarily intended for SEO pros.

Yes, even inexperienced users may benefit from this tool. However, there is little doubt that SECockpit is aimed at folks who sleep, eat, and breathe SEO.

If you're new to SEO, the sheer quantity of functions in this application may be intimidating. However, if you want a lot of depth, you'll probably get your money's worth.

6. Google Keyword Planner

Use Google's vast keyword database to your advantage.

In comparison to most other keyword research tools, the GKP is rather basic.

So, why would you utilize it?

Because the information it provides is obtained directly from Google.

7. Keyword Tool

Try Keyword Tool if you're obsessed with keyword data mining. The platform is widely recognized as one of the best keyword research tools on the market, and it provides analysis for a variety of search engines, including Google, YouTube, Bing, Amazon, and the App Store.

Features that stand out:

  • Using Google Autocomplete, you can find fantastic keywords.
  • Use Instagram and Twitter keyword research to supplement your social media marketing.
  • CSV export of results
  • Beginner-friendly UX


 Keyword Tool is a lot like Google Keyword Planner. It's free for the first 750+ keywords and simple to use. The "Basic" plan of Keyword Tool starts at $69 per month and is invoiced yearly.

Get a plethora of tailored keyword suggestions.

Another Google Suggest scraper is available here (just like UberSuggest and Soovle).

What distinguishes KeywordTool?

There are two issues:

First and foremost, KeywordTool provides a plethora of keyword recommendations.

Second, you may simply filter, drill down, or broaden the results to locate the terms that are appropriate for you.

8. Moz Keyword Explorer

Find the terms that will bring in the greatest visitors.

Moz's Keyword Explorer is fantastic for generating "lateral" keyword possibilities.

Take, for example, the seed keyword "weight loss."

Like most other programs, you obtain a list of terms that are closely related:

But what distinguishes Moz is that it is SMART.

As a result, you'll receive ideas that are unlikely to be found elsewhere.

The Moz Keyword Explorer provides simple, out-of-the-box keyword suggestions. Moz's SEO tool has all of the functionality you'd expect from the greatest keyword research tools, as well as two very distinct data points.

Organic CTR score — This click-through rate indicates the number of clicks you may anticipate receiving on Google's page one.

Priority score - The priority score is a sum of all the individual parameters used by a typical tool to recommend keyword possibilities. It combines CTR, search traffic, and keyword difficulty statistics to assist you in selecting the ideal phrases for your project.

Features that stand out:

  • Get keyword recommendations that are connected
  • Priority score and organic CTR for smart targeting
  • Moz provides a one-month free trial period.


Sign up for a free Moz account to receive ten free inquiries every month. The Keyword Explorer is not a stand-alone research tool; to have complete access to this valuable little asset, you must purchase the entire SEO package. The Moz keyword research tools are available in the platform's "Medium" plan, which starts at $179 per month and includes a free 30-day trial.

9. Keywords Everywhere

Wherever you travel, you may get search volume (and more).

Keywords Everywhere is a paid keyword research service that shows keyword data from the top ten websites...including eBay, Amazon, and Answer The Public.

You won't have to copy and paste keywords into Google Keyword Planner this way. The information appears on your Chrome browser. That's awesome.

10. Keyword Snatcher

With a single search, you may find 2,000 keyword suggestions.

Keyword Snatcher is a dream come true if you want a lot – and I mean a lot – of keyword suggestions.

In reality, a single seed term will frequently yield at least 2,000 keywords.

The main disadvantage of this program is that it does not provide any information about the keywords that it creates (like search volume and keyword competition). It's a keyword suggestion tool.

To obtain such information, you must first extract the keyword list by clicking on "Download Suggestions" and save your keyword list as a text or CSV file.

11. Google Trends

Find out about new keywords and search trends.

Google Trends may be used for keyword research in two ways:

To begin, search for a certain term and look at the "similar queries" area.

Second, you can determine whether or not a keyword is becoming more popular.

12. SEMrush

SEMrush operates in a somewhat different manner than the other tools I've shown you thus far.

Instead of generating a broad list of keyword ideas based on a seed term, SEMrush displays keywords that your competitor is currently ranking for.

(These are often out-of-the-box keywords that would be hard to discover with any other method.)

This is how it works:

First, input a competitor's domain name in the top-of-the-page area.

Here are the definitions for the terminology used in that section:

  • SEMrush Rank is the position of the site in SEMrush's database (like Alexa, the lower the number, the better). The SEMrush rank is determined by the total projected organic traffic.
  • Keywords are the anticipated monthly number of organic visitors from Google.
  • The cost of traffic reveals how valuable this traffic is (based on Google Ads CPC).

SEMrush offers a seven-day free trial of its service. You must provide your credit card information to have access to the trial, but there are no fees if you cancel your membership during the first seven days.

SEMrush has four price tiers. The best deals include yearly billing.

  • Pro — This plan is designed for low-budget sites and freelancers. It starts at $99.95 per month and is payable annually.
  • Guru — SEO companies and small to medium-sized businesses will find the features in this plan ideal for managing content sites daily. Guru's monthly fee begins at $191.62.
  • Business - It starts at $374.95 a month and is suited for eCommerce shops and agencies.
  • Enterprise - If your content strategy extends beyond the capabilities of the aforementioned options, SEMrush can tailor a plan to your specific requirements.

So, if you notice a domain with a lot of Organic Search Traffic but a low Traffic Cost, it means they're ranking for terms that don't convert into customers.

13. KWFinder

A strong keyword tool that is very simple to use.

KWFinder is fast becoming one of my go-to tools for keyword research.


Since it has many of the functionality seen in other tools. However, unlike most other tools, KWFinder is extremely user-friendly.

KWFinder is part of the Mangools bundle, which also contains four other SEO tools. This keyword tool only offers a few free searches. Choose an annual plan to save up to 40% on any of their three subscriptions.

  • $30 for the basic (freelancers and small businesses)
  • Premium ($40) (new startups and blogs)
  • $80 for the agency (eCommerce stores and heavy sites)

14. QuestionDB

Find a plethora of keyword ideas based on questions (for free).

QuestionDB collects question-related keywords from Reddit discussions.

So, if you're seeking a replacement for Answer The Public, QuestionDB is a viable option.

QuestionDB is unrivaled when it comes to locating question-keywords for blog content.

15. Serpstat

Examine the competition on the first page.

Serpstat is an SEO software suite that includes tools for content creation, link development, and more.

Serpstat, as a result, does not specialize in keyword research.

Nonetheless, it offers a VERY good keyword research tool.

Serpstat is a fantastic choice for a comprehensive SEO suite since it integrates website analytics, a keyword research tool, SERP analysis, backlink analysis, a rank tracker, and website audit capabilities. It's an all-in-one solution designed to simplify the whole SEO sector.

Features that stand out:

Using the competitor graph tool, you may learn about your competitors.

Find more about keyword difficulty and keyword trends.

The least expensive choice on our list.


Serpstat, like a handful of the other solutions we've covered here, may be utilized for free a few times by joining up for their trial subscription. To utilize the service regularly, you must sign up for one of their membership plans.

16. GrowthBar

GrowthBar is an excellent tool for marketers and bloggers that need ranking difficulties or keyword ideas to show alongside their search results.

A unique tool they just implemented is content outline generation, which allows you to produce content outlines for your blog or website in one click, complete with keywords, word counts, headers, photos, links, and more.

It also helps you to investigate a competitor's profile, which includes – backlink data, organic keywords, Google/Facebook ad information, and related insights.

Features that stand out:

  • AI may be used to generate content outlines.
  • Tracking keyword rank
  • Accurate difficulty ranking
  • Keyword ideas for the long tail
  • Keyword info that is exportable
  • Word count on the page


GrowthBar provides a free 5-day trial after which you will be paid according to the plan you select. The higher-tier plan allows you to search for an infinite number of keywords.

Pro – $29 per month

Scale – $79 per month

17. Long Tail Pro

It's no secret that long-tail keywords are the new SEO gold standard. Long Tail Pro is a keyword tool that creates long-tail keywords for niche sites and has a cult following among content creators for micro-niche sites.

Features that stand out:

  • Keyword metrics that are both powerful and comprehensive
  • Long-tail keywords can be easily found.
  • 2,500+ SERP lookups every 24 hours; provides tips for acquiring highly converting organic traffic


Long Tail Pro is a paid tool with a 7-day free trial (subscription to be canceled before 7 days). Subscriptions start at $25 per month (when billed annually). Long Tail Pro presently has three plans available to consumers.

Starter - $25 per month

Pro – $45 per month

$98 per month for an agency

18. Majestic

Majestic is an all-in-one SEO tool for monitoring the health of your website. It's an excellent tool for new blogs and small businesses who don't have the means to engage in complex search engine optimization help.

Features that stand out:

  • All SEO elements may be found in a single toolset.
  • Look for simple-to-target terms.
  • Examine the competition for each term.
  • Graph of trustworthiness vs. authority for website analysis

Pricing :

Majestic allows you to sign up for free and do three free searches to get a feel for the service. The keyword checker, on the other hand, is only accessible in the PRO and API subscriptions. When you choose the yearly paying option, you may get the SEO toolkit for $83/month.

19.  SpyFu

SpyFu is the best tool for researching your competitors' SEO techniques. Their keyword tool unearths valuable, nearly untapped keywords, which makes a significant impact if you're operating in a highly competitive market.

Features that stand out:

Compare the websites that are competing for the same search query.

Learn about ranking difficulties and historical rank changes.

Modules for in-depth domain analysis are available as add-ons.


SpyFu differs from the other tools on this list in that it provides monthly results rather than real-time feedback. If you pick the yearly paying option, you may subscribe to SpyFu for $33 each month.


These are some of the top keyword research tools available in the SEO industry right now.

To pick the best one for your company, first, assess your budget and then analyze the key emphasis of your brand's SEO strategy.

If money is an issue, limit your search to Google Keyword Planner or Serpstat. If you want a more complete collection of tools, you may choose KWFinder, SEMrush, or Moz Keyword Explorer.

Best Keyword Research Tools FAQs

1. What is the Semrush tool?

Semrush is a tool package that helps you improve your web exposure and find marketing insights. Our tools and reports can assist marketers working in the following areas: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.

2. What is Ahrefs tool? is a well-known backlink and SEO analyzing tool. The Site Audit tool will analyze your website for typical SEO problems and track the health of your SEO over time; - Alerts will notify you of new and lost backlinks, web mentions, and keyword ranks.

3. Is Google Adwords Keyword Planner free?

Keyword Planner is a tool that assists you in researching keywords for your search marketing. You may use this free tool to find new keywords linked to your business and view estimates of the number of searches they receive as well as the cost to target them.

4. What makes a good keyword?

If they're seeking what you have to offer, you want those keywords to drive them to your website. Your target keywords must fulfill four criteria: high search volume, high relevance, high conversion value, and low competition. If any of these are missing, your SEO will most likely fail.


REIN Digital is a leading global marketing and advertising firm focused on providing the best services and partnership. Our journey began in 2015 in Gurgaon, and since then we have been believing in putting in every ounce of effort in order to bridge the gap between our client's present and hopeful future. 

Throughout these years, we have collaborated with businesses from India as well as other nationals including Australia & the USA.

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