You may be a contentious genius with no one commenting on your posts on LinkedIn, and you are creating some excellent stories. However, the harsh reality is that no one is going to comment on what you have to say unless you post it at the correct time of day. The algorithm has evolved in tandem with the habits of your audience and the work culture trends of the global environment. What is the best time to post on LinkedIn in 2025, then?
As much as everyone knows, it is critical to publish posts on LinkedIn to ensure that your work is not just seen by a wide audience, but it also gains the attention it deserves. In this case, we shall attempt to unlock the code of the just-right time of posting on LinkedIn.
Why Timing Matters on LinkedIn
LinkedIn post timing does not resemble Instagram and Twitter. It is a platform on which individuals are scrolling through during the break between meetings, during work, or even through the consumption of that 9 AM coffee. It also means that your intellectual offer on the subject of leadership lessons of Ted Lasso might remain unpublished at the wrong time of day.
LinkedIn algorithm rewards posts that are fast-engaged. Therefore, reaching your audience at a time when they are active is like winning more than half the war.
Best Time & Day to Post on LinkedIn – 2025 Edition
Based on user behaviour trends, AI-backed scheduling tools, and industry insights, here’s the updated 2025 cheat sheet:
Best Time to Post on LinkedIn
- Weekdays: 8 AM – 11 AM (Local Time)
- Secondary Window: 2 PM – 4 PM
When one posts in the morning, they are likely to do better since they will be visible all through the day. Publishing in the afternoon is also effective, though it is not ideal when trying to reach decision-makers or to establish thought leadership.
Best Day to Post on LinkedIn
- Tuesday, Wednesday, and Thursday are the golden days.
Why? People are focused but not buried in Monday madness or checking out like it’s Friday.
Worst Times to Post on LinkedIn
- Weekends (especially Sundays): Engagement drops drastically. People are offline or on Instagram.
- Late nights (after 8 PM): Unless you're targeting night owls or international audiences, skip it.
So if you’re wondering what is the best time to post on LinkedIn, remember: weekdays, mornings = visibility gold.
Timing vs Content: Why They Work Together?
Of course, timing is nice. However, when your post states, Happy Monday, folks! Without any point to it at all… then you will receive what you posted. Add ideal times of LinkedIn postings with:
- Storytelling
- Information or facts
- Definite value or takeaways
- A call to action (CTA) in the form of a question: What do you think? Or do you agree/disagree?
Time Zone Matters — Especially in Global Teams
If your audience spans geographies, tailor your post timing accordingly:
- India audience? Post between 9:30 AM – 11:30 AM IST
- US (EST)? Try 8:00 AM – 10:00 AM EST
- Europe (CET)? Aim for 8:30 AM – 10:30 AM CET
Use LinkedIn Analytics to see where your connections are and adjust accordingly.
Bonus: Use LinkedIn Scheduling Tools
To maximise consistency, try platforms like:
- Buffer
- Hootsuite
- Sprout Social
- LinkedIn’s native post scheduling (yep, it’s finally a thing!)
These tools help test various time slots and track what works best for your audience.
Final Takeaway
When you take time to create posts and do not consider timing, then you are talking into space.
To leverage LinkedIn in 2025:
- Never do it on weekends, unless it is casual and introspective
- Avoid being irregular by using scheduling tools
- Monitor what is best amongst your audience
- Send emails early in the working days
