Digital Marketing

Covid 19 and businesses: everything you should be doing as a business owner during this global pandemic

January 17, 2022

COVID 19 pandemic: This word and the pandemic as a whole have stirred up various emotions in people across the globe. While at an individual level we all had hardly thought a catastrophe of this extent would take place, even the governments majorly seemed to downplay and underestimate the impact thereof.

While the countries and economies were shut down as a whole, what really flourished during the pandemic was Social Media, and small businesses hosted as digital businesses. With nowhere to go and only home to spend all the time at, everybody today is glued to their screens still.  This extravagant usage of mobile phones also worked as a boom for various businesses because now, this meant, even greater revenues through online business channels. 

Most of the businesses, not only small business owners but also some major brand names, opted to go online with their ventures and why should they have not? With some efficient strategies and planning, online businesses and markets have already seen a steep growth curve in the past. And now, with the covid 19 pandemic, social distancing, and issues of sorts, the world is forced to go online; needless to say, the internet definitely is to be the future.

If you are a business owner who has suffered at the hands of the pandemic, you could still put in efforts and make the most of your business online. Here's how-

1) Consider Hiring A Professional Online Agency

Covid-19 and business

There are tons of online digital marketing agencies that exist out there today and it is the job of such agencies to drive sales of online businesses amongst everything else. You could very well DIY whatever a digital marketing agency does, however, it is always more pragmatic and advisable for business owners to hire a digital marketing agency because,  given their expertise, they can have your business up and running in no time. They will help you drive engagement with your audience by establishing a full-fledged planned strategy that will also eventually drive sales. Not to boast, but REIN Digital could be the sure-shot key to a successful online business!

2) Focus On Your Content

Focus On Your Content

Another big step in the direction of a successful online business is content; by content, we do not just mean good content but also, strategized content. With the professional help of a digital marketing agency, you can actually create some really fantastic, conceptualized, and optimized content that will help attract the audience and boost traffic to your website for the long term. Without authentic and engaging content, it is rather impossible for big or small businesses to be able to get the kind of traffic and attention they truly deserve. And as you would know, no engagement is anyway equivalent to no sales.

3) Pay Attention To Onsite Activities and SEO

Onsite Activities and SEO

Keeping a close eye to survey, track, and check on the onsite activities of your website is also another essential parameter. By doing so, you will not only be able to optimize the visibility of your website that will subconsciously drive your audience to take note of you and your product as a whole; but also, will boost the morale of your employees. In testing times like these, it can never be enough emphasized as to how important it is to take care of your employees, especially as they would now be in remote work roles. Onsite activities and search engine optimization of your website will help you grow your business, accelerate your sales, and keep the morale of your employees alive.

4) Run Digital Campaigns and Offers

Run Digital Campaigns

As a big brand or a small business, either way, if you are trying to make a mark, it is necessary for you to make sure that you also work on the promotion of your brand and business. By successfully establishing your brand, you can better communicate why your brand and products are better than your competition. Running promotional offers and campaigns is a great way to approach brand recognition for businesses because everyone likes free products or discounted products. By hosting offers like giveaways and perhaps a flat 50% you are making a means to have your audience get attracted to you, try out your product, and then stick to you if you by virtue of already having tested the quality of your products. Digital offers and campaigns are one of the best ways to drive engagement on your website, of attracting interest, building a customer base, and eventually, of making sales.

5) Reach Out To Your customers


Everyone loves attention (but nobody loves spam). The point or the motive here is to try and stay connected to your customers and your audience by keeping in touch with them. This can be achieved by engaging with your customer through various means on Social  Media platforms and even through emails, messages, newsletters - but be wary of not getting to a point where you start annoying them with too much communication. Digital tools are a great way to contact and communicate with your customers. Free coupons and personalized messages on special occasions are also a great way of grabbing the attention of your audience base.

6) Make Your Brand Present

Brand Present

Honestly, there exist hundreds of businesses on the web today. For you, as an online business, to stand out in the noise of the otherwise cramped up space, you need to build an online presence for yourself. The focus and the business model needs to shift from short term to longe term. Online presence does not even ask for too much. Just work on being more active on Social Media, survey the market, analyze the supply chains, interact with your people, keep posting about what's up at your end, just feed the audience with some information that could interest them. 

7) Listen To Your Audience


As important as it is for you as a brand to talk and reach out to your peeps, so is taking advantage of what your customers have to say in the form of feedback. Audience feedback is no less than expert advice because you literally get an opportunity and a framework to act upon. Especially now, in the time and days of a pandemic, you need to make sure that you listen to what your customers have to say instead of keeping conversations only one-way. Try and share some relevant information that can stir discussions and boost the sharing of posts. Also, try and add in some humor because humor, definitely, gets maximum attention and maximum shares alike. Listen to when your customer complains about a service or a product and try to resolve their problems instead of bothering them more. Try to keep your posts light and positive; everyone has had a rough time already, and media houses anyway exist for negative news of sorts!

Final thoughts-

Are you ready to now go online? Be sure that you take professional help. We, at REIN Digital, for that matter, can help you through all the processes of boosting online sales by formulating plans and strategies that are sensible, and that really matters. With the help of a full-time digital marketing agency, you will also be able to lay more focus on your SEO needs which actually drives higher website rankings and organizes a constant flow of organic traffic to your new business/website. No matter what size of your business, take a step ahead in your journey of competing with the industry leaders - start now!


REIN Digital is a leading global marketing and advertising firm focused on providing the best services and partnership. Our journey began in 2015 in Gurgaon, and since then we have been believing in putting in every ounce of effort in order to bridge the gap between our client's present and hopeful future. 

Throughout these years, we have collaborated with businesses from India as well as other nationals including Australia & the USA.

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