Glorify - 1512% Increase in Organic Traffic For Glorify in 10 Months

July 10, 2021
Case Studies

Glorify, which was just a humble graphic design tool until it transformed to become the giant design website we see today, runs on a very simple mission: Empowering the online entrepreneur.

Multiple small businesses and solo entrepreneurs have lately entered markets of all domains with products that are no less (if not better) than the big brand names. But as you’d know, marketing and design of a product hold more value in the market than the product itself. So, how could these small business owners, mostly on tight budgets and with no prior design skills or technical tastebuds create excelling marketing content themselves? Enter Glorify!

As an easy-to-use graphic design software, Glorify offers fully customizable, e-commerce-oriented templates that make designing like a pro, without pro-know-how, 10x easier!

The Challenge: To significantly grow the traffic with lower backlinks & Drive Organic Conversions.

Glorify approached REIN digital looking to ramp up their organic presence. Until the collaboration, Glorify had relied heavily on paid ads in order to drive conversions and traffic to their website. Their strategy was now to bank on a focused strategy and gain some dedicated SEO assistance to mark their foothold in this fiercely competitive space.

  • Streamline user journeys and enhance UX to help visitors access relevant information more quickly
  • Off-set some technical issues on the website
  • Build their blog from scratch.
  • Lack of interlinking across important pages
  • Lack of on-page page optimization and content

The Solution: Insight, Optimization & Content

Our first step was to scrutinize the existing Glorify strategy. As unarguably one of the best and one of the only few websites in this domain, Glorify deserved a better online presence; and for that, they needed a better website design, a better marketing strategy, and a better overall game plan. After establishing a solid understanding of the problem within our team, we devised a new and effective SEO strategy to get the ball rolling.

SEO Audit

Through our deep-dive, we realized that there were multiple technical and security issues on the website, and fixing those took the top spot on our priority list. Crawler issues, Missing canonical tags, JavaScript vulnerabilities and security headers, etc. were some major issues to name.

UX Design

The next step was the website overhaul. Our team brainstormed to find ways to make the website look more interactive and have an efficient website funnel; both from an SEO  as well as a customer standpoint.

Before the website revamp:

After the website revamp:

On-Page Optimization

There was a serious gap between how Glorify’s services were portrayed on the platform versus how the potential customers were searching for the same services. This mismatch resulted in the potential customers not converting to actual customers. In order to fix this issue, we curated an inventory of top keywords via an exhaustive competitor analysis and search volumes and created respective product pages for the same. Once we had the list in hand, we optimized their metas and resolved the gap from a technical SEO perspective.

On-Site Content

There was a serious gap between how Glorify’s services were portrayed on the platform versus how the potential customers were searching for the same services. This mismatch resulted in the potential customers not converting to actual customers. In order to fix this issue, we curated an inventory of top keywords via an exhaustive competitor analysis and search volumes and created respective product pages for the same. Once we had the list in hand, we optimized their metas and resolved the gap from a technical SEO perspective.

Link Building

Initially, for the first two months, we focused on web 2.0, forum, and profile links. Post which, our outreach team approached site owners within the same niche with high-quality, relevant links for link-building purposes, amongst multiple other technical factors.

Results: A Clear Win!

  • 582.19% rise in mobile usage
  • 146.87% growth in organic conversions
  • 1512% increase in organic traffic in just 10 months
  • 112 keywords started ranking on the top 3 positions depicting a 1600% growth
  • 976 keywords started ranking on the 4-10 positions
  • 415.70% growth in backlinks
  • 12x growth in revenues purely via organic channels

Organic Growth Stats for Glorifyapp.com

P.S. It must be noted that the dip in April end /May was due to the migration of the core domain from “glorifyapp.com” to “glorify.com

Glorify CEO Omar Farook on SEO collaboration with REIN Digital 🚀

REIN

REIN Digital is a leading global marketing and advertising firm focused on providing the best services and partnership. Our journey began in 2015 in Gurgaon, and since then we have been believing in putting in every ounce of effort in order to bridge the gap between our client's present and hopeful future. 

Throughout these years, we have collaborated with businesses from India as well as other nationals including Australia & the USA.


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