In recent years, the marketing industry has undergone a significant transition, and Google Ads is one of the solutions responsible for this change. Google Ads gives businesses the opportunity to connect with anyone who uses Google to search online for data, goods, and services. This way it brings you a lot of customers who may be specifically looking for what you have to offer.
When you see an advertisement for a business’s landing page rank as the top (or second, or third) on Google, it's not just because of great SEO; the company likely has a Google Ads campaign running. Through Google Ads, you can pay to have an advertisement shown to users who perform pertinent searches on Google Search and Maps (formerly known as Google AdWords).
Seems like a catch for your business, right? Keep reading to find out the different types of Google Ads you could set, how much it will cost, and more importantly, why use Google Ads at all! We are answering questions like “are Google Ads worth it”?
How Do Google Ads Work?
While using Google AdWords, you only pay for tangible factors like website clicks and phone calls from potential clients through a process known as a pay-per-click (PPC). You can target local or worldwide audiences and establish a monthly ad-spend cap that Google will automatically comply with.
The second thing to keep in mind is what you what your ad on Google to achieve:
- Draw people to your website
- Draw visitors to your store (online or offline)
- Increase calls to your business
Then, you'll tell Google what makes your company unique by using graphics or three succinct lines. Google will utilize this information to assist you in writing your ad copy.
Google will now finally take your ad live after you've chosen your budget. It will use your budget to forecast the performance of your Google Ads campaign.
Your target audience will see that your ad ranks highly and shows up as a top search result and will click on your PPC campaign, your company will get closer to reaching its predetermined budget.
5 Types of Google Ads
No two Google Ad campaigns are alike. In fact, there are five different categories of Google Ads:
1. Search Network Campaigns
Search Network campaign will help your ad to appear on hundreds of other Google search partners, such as YouTube, Google Shopping, Google Search and Maps. Users will be able to see your advertisement when they search for terms associated with a campaign keyword.
2. Display Network Campaigns
You may display visual advertising in Google Display Network products like Gmail and YouTube by running a Display Network campaign.
3. Shopping Campaigns
Instead of a user's keyword, Google will utilize the product data from your webshop to determine how and where to display your ad through a Shopping campaign.
4. Video Campaigns
Your business will be advertised on YouTube and other Google Display Network properties with the help of promotion videos.
5. App Campaigns
Your business will be advertised on YouTube and other Google Display Network properties with the help of promotion videos. Your advertisement will appear as app advertisements on Google Search, Google Discover, YouTube, Google Play, the Google Display Network, AdMob, and Google's search partners.
Google AdSense or Google AdWord?
Google AdSense enables owners of platforms—such as blogs, websites, and forums—to monetize their holdings through advertisements for other companies. The search engine has a Google Ads Auction feature that is used to choose which AdSense advertisements are displayed. Therefore, users of Google Ads may need to modify their ads in order to perform better in the Auction.
The Google AdSense program is designed to draw publishers, as opposed to the Google Ads program, which is designed to draw advertisers. Publishers use Google AdSense to monetize their existing traffic while advertisers use Google Ads to increase traffic to their websites.
Why are Google Ads Important?
You have complete control over the cost, which is one of the main benefits of using Google Ads. Google Ads will never go above the amount you choose as a budget, and the computer will forecast your outcomes based on that budget.
Here are some other reasons why you should start using Google Ads for your company’s marketing strategies:
1. Increases Customers and Leads
Google Ads is one of the best methods for getting leads. If your campaigns are set up properly, your opt-in form, website, or other online property stand a chance to get leads that are highly targeted.
By using Google Ads, you may focus on the clients who are interested in what your business has to offer. This suggests that you may continually improve your searches to target only visitors who are interested in visiting your websites and making a purchase.
2. Flexible Marketing Platform
Anyone who routinely utilizes Google Ads will attest to the platform's outstanding adaptability. All companies irrespective of their industry can benefits from Google AdWords. You may even turn on and off internet traffic and work with a variety of different marketing platforms and software programs.
On the basis of a visitor's location, the device they're using, and the Google-owned website they're seeing, campaigns can easily be customized to target specific kinds of online visitors (e.g., Google Maps, Google search, YouTube). By establishing daily quotas and limitations on the amount you're willing to pay for clicks, you may also set your own spending cap for a certain campaign area.
3. High ROI
Google Ads only charges you for advertisements that users click on. You can achieve a high return on investment with Google Ads campaign optimization which may not be possible with traditional marketing strategies.
Finding the strategy that works best for you and your company will take some time. So, you must continuously test and track your campaigns. Due to its transparency and accessibility, Google Ads is ideal to gain a better understanding of how to yield the best outcomes.
Discard any campaigns, or portions of campaigns, that are costing you money with no positive outcomes. You may put those savings on other profitable campaigns and test efforts that may possibly give you better results.
4. Transparent and Quick Results
Google Ads is known for providing quick, simple reports of your campaigns. Its dashboard provides you with all relevant information for each campaign, including the ads clicked, the keywords entered by website visitors, and the cost of clicks.
5. High-quality Traffic Sources
Google can send businesses a ton of traffic every day if those businesses have market dominance and an enormous consumer base. The search engine continues to develop and enhance its search engine algorithms to deliver the most relevant results and advertisements. This is advantageous for companies as these ads drive qualified leads and customers to your company's website, e-commerce site, opt-in form, or other online assets.
6. High Market Knowledge
Dealing with clients and learning what they want is made much simpler by having a clear understanding of your audience. But bringing that into reality is quite challenging. Traditional techniques, such as questionnaires and interviews, have a limited impact on outcomes.
On the other side, Google Ads provides insights into consumer behaviour and needs. The terms your customers use to locate your website, the devices they use, their location, and the days and the times they searched are just a few examples of the information Google Ads allows you to learn about your customers.
Utilizing this knowledge will help you make your goods and services better, as well as fine-tune your marketing strategies. You are no longer wasting money on advertising to uninterested consumers in what you have to offer.
A Final Word: How Do You Set Up a Google Ads Campaign?
To launch a Google Ads campaign, follow these steps:
- Open your Google Ads account and log in.
- On the left, select Campaigns.
- Press the + sign.
- Decide on "New campaign."
- Choose your campaign's objective or start one without any.
- Pick a type of campaign.
- Then click Next.
- Choose your campaign's preferences.
- Click Save to keep going.
Google handles millions of queries made by their users and then provides Google Ads users with a special chance to turn many of these people into leads and clients. The cost of advertising on Google Ads dissuades many firms, especially if they are not aware of how the platform operates. However, the benefits from Google Ads might be enormous if you are wise about your internet advertising plan.