Digital Marketing

How To Get Free Backlinks In 2022

February 3, 2022

Do you want to buy backlinks for your website? Well, what if we tell you how to get backlinks for free. All that you need to get free backlinks is to invest some time to increase your websites' domain authoritativeness and brand awareness. In this article, we shall tell you, what are backlinks and what are the best ways to get free backlinks in 2022.

What Are Backlinks?

A backlink (also known as an inbound link) is a link that connects to your website from another website. The link can be displayed as text, an image, or a button, and all of these connections qualify as backlinks as long as the source is a separate website.

Why are Backlinks Important?

Backlinks to your website are extremely important in SEO because they are one of the most essential ranking criteria for all of the major search engines in the market. Backlinks are a component that search engines use to determine the value of your website.

The components can be regarded as votes. The more votes websites receive, the better the chances of websites ranking high in the SERPs and attracting a large volume of free organic traffic to the site. According to Moz backlinks research, 99.2% of top results include one or more backlinks to their websites.

What Are High-Quality Backlinks?

A high-quality backlink is a link that originates from a website with high domain authority and is well-recognized by both search engines and users.  The most difficult aspect of SEO is to build high-quality backlinks. To build a high-quality backlink you will need links that are-

1. Authoritative

The site which has an authoritative backlink profile can receive a lot of traffic and rank high on the search engine results pages. Sites that are ending, as well as industry-leading sites, tend to carry higher significance to generate traffic.

2. Relevant

The referring page targets a topic or area that is similar to your site. For example, a backlink from a blog post on "how to play tennis" to your technology company's site would not be considered relevant or high-quality.

3. Unique

If the site mentions you and not your competitors, you will get a competitive advantage. Hence it is very beneficial to have a backlink but it's not essential.

4. Natural

With natural links, the content around the link relates to the material on the target page and provides additional information about a certain topic. The anchor text is carefully integrated into the page's content with many natural links.

How To Get  Backlinks; Free Backlinks

The following methods are some of the best ways to earn backlinks

1. Reclaim Unlinked Mentions

Reclaiming unlinked mentions is one of the best ways to build high-quality backlinks. What websites need to do is to keep a watch on who is mentioning their brand in the press or on blogs.  Using Google Alerts is one of the freeways to keep track of people mentioning the brand.

When an author mentions your brand, product, or service, you'll notice that they sometimes do not add a link back to your website. When that happens, you can send them a message and ask for proper link attribution. With this strategy, you can use the same approach to reclaim links for additional mentions of your brand, like research reports, employee names, and events that are hosted. 

For example- You can search for mentions of reports or data you've written and request for proper link attribution to the original source. 

2. Get Contextual Links

Contextual links are links that are integrated into the content of an article. The best way to get contextual links is to find the correct link prospect to connect with. You can locate the contextual links by looking for articles that are relevant to the content you are marketing and which contain a read more section.

For example, if you have new research on digital marketing, you can search for articles that have relevant content on the latest digital marketing trends and also recommend other articles. Below is how you find articles using search engines such as Google-

  • digital marketing trends InUrl: blog intext: "Read more"
  • digital marketing trends InUrl: blog intext: "Recommended articles"
  • digital marketing trends InUrl: blog intext: Recommended reading”

When presenting your study to the author, it is important to explain why your content is worthy of being mentioned. A convincing script and a personal email can make a big difference.

3. Use HARO To Get Backlinks

Link building is the most important reason why marketers employ HARO  (Help A Reporter Out) in their SEO tactics. Using HARO is one of the most fantastic approaches to earn backlinks for free from authoritative websites. Help A Reporter Out connects journalists and bloggers with relevant expert sites to meet journalists’ demanding deadlines and enable brands to tell their stories.

 HARO works in two ways at the same time,

  • Journalists, bloggers, and influencers make requests to locate relevant sources which can assist them in delivering a unique article, interview, or blog post.
  • If a reporter decides to use the source's submitted answer, the sources will get featured in the piece of content and will get free backlinks.

Since Google considers referral links from high-authoritative media websites to be the most trustworthy, using HARO is incredibly useful to your search engine optimization.

4. Do Guest Posting

Guest posting will get you free backlinks and also new audiences. Your content will be seen by new readers if you publish your articles on other websites that are relevant. Through guest posting, you can increase your brand awareness

When you write guest articles on other websites in your industry, it will help you establish long-term partnerships. Always include links to your social media profiles in your guest posts, so that the readers who like your article will follow you and try to engage more with the content on your profiles. This is how you will get an advantage from guest posting in your link-building plan.

To find guest blogging posts, you can use Google. You may search for 'keyword + sites' that allow guest posts by typing your 'keyword + blogs that accept guest posts.' You can also use this cheat sheet to start a guest post:

keyword + “guest post by” 

keyword + “guest post” 

keyword + “Guest author” 

keyword + “Write for us” 

keyword + “submission guidelines” 

Twitter is also a very reliable social media channel to search for guest blogging. You can type “guest article”, “guest author, or “guest post” in the search bar and can also use hashtags to search for blog posts that require guest articles.

5. Update Old Content

It is always better to keep updating old articles and content. Check the number of backlinks on an article or a study report that hasn't been updated in a long time. If there are mentions of the article in a lot of media, you can write new information about the content and update it.

Once the content is updated, you can contact bloggers or journalists who have linked to the old content and inform them about the new edition. Thus you can use the method of updating old content as one of your strategies to get free backlinks.

6. Build Free Tools

By building free tools such as template generators and calculators, you can easily get free backlinks and also increase your business awareness to get more leads. You can build free tools and get more backlinks for your business by following the below steps.

Step 1- Begin with keyword research to see what shows up in your business when you search for "templates," "tools" etc.

Step 2- Look at the top 10 search results for those keywords to see what tools come up.

Step 3- Try to sort out which tool or generator is receiving the most backlinks at present. 

Step 4- Build a tool that is identical but much better, for example, better design, better configurable options, etc.

7. Use Broken Link Building Method

The broken link-building strategy requires contacting a website with a broken outbound link and requesting them to update it with a link to any one of your pages. The broken link building strategy functions very well since it offers a lot of value and benefits to the website owners.

Broken links support the website owners in fixing a website error and increases the customer experience for their visitors. To find broken links, you will require very strong SEO tools and you can use the two methods mentioned below

Method 1- You can search for websites with broken links and suggest relevant resources from your own website to replace them.

Method 2- You could find a dead page (404) that used to receive a lot of links, write the article again and provide with improved, better relevant content, and then contact the individuals who linked to the original piece.

Closing Thoughts

You can use any of the above link-building strategies and ensure that it generates favorable outcomes for SEO ranking. Search Engine optimization is an integration of rigorous rules that are to be maintained and experimenting with new methods to see whether they perform. We hope that you found this article insightful and that it will help you build and earn free backlinks to your website.

How To Get Backlinks FAQs

1. Why are backlinks important?

Backlinks demonstrate to search engines like Google that your website is a useful resource. It is more likely to be reliable because other websites connect to it.

2. How many backlinks per day is helpful for a website?

Earning more than ten backlinks every day is helpful to your website's traffic.

3. What is broken link building?

Broken link building is the technique of identifying and replacing links to pages that no longer exist or have been relocated with connections to your site.

4. What is link building?

Link building is an SEO strategy where an SEO obtains links to increase a page's link reputation, and thus its ranking and traffic.

5. What is the difference between internal links and external links?

Internal links are links that come from within the same domain. External links are links that don’t come from within the same domain.


REIN Digital is a leading global marketing and advertising firm focused on providing the best services and partnership. Our journey began in 2015 in Gurgaon, and since then we have been believing in putting in every ounce of effort in order to bridge the gap between our client's present and hopeful future. 

Throughout these years, we have collaborated with businesses from India as well as other nationals including Australia & the USA.

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