Understanding your domain authority helps create and improve the marketing plan. It is referred to as the number of relevant backlinks that are linked to the website via other reputable sites, contributing to the scores. It also helps the businesses to figure out their rank on the SERPs (search engine results pages) by estimating the possible rank of the page through various channels, including linking the root domains and the total number of links into a single DA score that then compares the websites for their ‘ranking strength’ over time. However, some brands tend to be authoritative without them even trying, all thanks to the keywords that exist naturally carrying some weight. For instance, a movie site like IMDB has a high domain authority that is naturally integrated throughout the site with prevalent related keywords. This helps you with ideas to optimize your site better. Backlinks are another way to increase domain authority of the website, determined by the use of a logarithmic scale avoiding solo metrics to increase or decrease at the same degree. Page authority, on the other hand, is a similar metric that is measured by the ranking strength of the web page.
Here are 9 simple steps on how to increase domain authority:
1. A good domain name:
While starting a website, you must create a strong and relevant domain name for your website. The name should be easy to remember even for the visitors, this increases their chances of returning to the site and not forgetting the name while digging deeper into the web. However, if you have an old domain name and do not wish to create a new one, retrieve from them the hassle and buy it. Also, make sure to always keep renewing it to avoid deactivation.
Optimization plays an important role in both, google search engine ranking and the domain authority. Therefore, it is important to keep in mind to optimize the page by adding tags like title, image alt, and the content. Also include a few variations for the main keywords keeping them in the permalinks short and relevant, and creating a section of a sidebar for new posts. You must always maintain and keep the relevance of the keywords and content for the website by creating long-form, in-depth content covering a wide breadth. This helps by informing google about the context of your blog post. For instance, If the post is talking about the ‘apple’ about the fruit or the iPhone conglomerate.
3. Linkable contents:
Create and publish high-quality content regularly to earn high-quality links from multiple domains. Creating better content will attract other authoritative sites to link with making your brand relevant to the brand and to the audience finding it informative, creative, and well written.
4. Internal link structures:
The internal links help to direct the audience/visitors adhering to their find that improves their user experience. Meaning, if the visitors get burrowed into the back catalog of blog posts, they easily find their way to the homepage through the internal links. This also prevents the visitors from quitting the site through frustration and keeps them engaged with the website, also making it easier for search engines to index the entire site.
5. Getting rid of the toxic and faulty links:
You must create a yearly habit to visit the profile and search for backlinks that act as faulty links. This process/habit will help remove the links that are faulty that could result in hurting the domain authority and not help. Also, remove links posted throughout your website that might be broken and leads to a negative impact on the audience viewing the website.
6. Mobile-friendly websites:
It is a fact that almost a large percentage of the audience view websites through their mobile phones. Therefore, if your website hasn’t been developed or optimized for mobile use, you may be behind. Adding to that, they also affect the mobile search engine rankings that result in a lesser audience. So, update the website soon and make it mobile-friendly, attracting more crowd.
7. Taking charge:
This is a simple step and could be fulfilled by creating good content, engaging with followers and consumers over the social media platform. It will help strengthen the identity of the brand, increase the traffic, and external links. You could also do guest blogs on the website that are relevant to the industry.
8. Increasing the loading speed:
As there are many users with less patience, they could end up leaving the website that could cause a nasty effect and increase the bounce rate. Check the loading speed of the website by simply using a page speed tool provided by the google developers, which will also help by improving the user experience.
9. Promoting on social media platforms:
As the social signals have a huge ranking factor, they promote the content you post in the order to obtain signals. Or else, if you do not promote it through the platforms, they will remain seated on the site all by itself. So, promote your content through the social media pages, encourage the followers to like, share, or comment too. You could also add your social media buttons directly on the webpages.
Domain authority may come across as complicated initially, but once you receive the hang of it, it’s worth it! It helps the website in the ranking, analysis, and optimization making it unique, healthy, and having a digital presence.