Digital Marketing

How to Make Money on Social Media: Empowering Individuals and Businesses

September 14, 2023

How to Make Money on Social Media: Empowering Individuals and Businesses

Today, social media has become an integral part of our lives. We scroll down our feed whenever we feel bored or if we want to kill time. It seems like everyone from folks to businesses (be it small or big) is deeply entrenched in the world of social media. For individuals, it has become a medium to not just kill time, but earn fame and money. On the other hand, for businesses social media has become a powerful tool to captivate their target audience and channel their attention toward their products and services. 

This symbiotic relationship between businesses, people, and social media has created countless new opportunities for everyone. In this article, we will look at how to make money on social media for both social media influencers and businesses and how they can cash in on these opportunities. Let’s get started.

How to Make Money on Social Media for Influencers

Partner With Brands

When it comes to making money through social media, teaming up with brands takes centre stage. Yes, you heard it right. Even though the word “influencer” is overused, becoming an influencer is the OG way!

Here, for this social media income, integrity is the key. Partner with brands that naturally align with your content and personality. Embrace products you genuinely use and, most importantly, add value to your audience's lives.

Remember, your uniqueness shines when you keep it real. Just like Lindsey Gurk, a parenting-focused creator who never fails to crack us up with her fantastic singing skills. Even in sponsored Reels, she keeps it genuine, just like her regular content.

Affiliate Marketing 

Affiliate marketing is a process where marketers like you share product or service links and rake in commissions when someone makes a purchase using those links or a unique coupon code.

So, how do you start your affiliate marketing journey? There are three exciting ways:

Option one: Join an affiliate network. There are plenty of options like Impact and ShareASale. These networks allow you to be part of multiple affiliate programs all at once – talk about convenience!

Option two: Hook up with a specific company's affiliate program. Many brands run their programs, and guess what? They often offer better pay than those larger networks. Sweet deal, right?

Option three: Flex your creative muscles and pitch a custom affiliate relationship. You heard it – established creators know how to negotiate custom rates and contracts, paving the way for long-term partnerships that pay off big time.

Social media earnings from affiliate marketing don't always work right away, especially if you're starting with a smaller audience. Persistence and sharing affiliate content over time can work wonders, especially if you prioritize serving your audience above all else.

Rules for Affiliate Marketing

When you post content showcasing those amazing affiliate products, let your audience in on the deal - yes, you'll earn a commission if they make a purchase.

Now, let's talk about how to do this right. Use nifty hashtags like #affiliatelink or #ad to disclose those money-making links. It's more than just a suggestion; the FTC requires it, so you better play by the rules!

But hold up, not everything needs to be an affiliate link. Don't hesitate to recommend great products without any strings attached to your audience. After all, your primary mission is to serve your audience first and foremost.

Platform-specific Monetization Programs

1. TikTok Creator Fund 

If you are thinking how to make money fast on social media then TikTok (banned in India) is the answer. TikTok offers multiple earning avenues, including branded content, tips, gifts, and their Creator Marketplace. The key here is simple: TikTok pays you based on views. It's a no-brainer if you meet the eligibility criteria - boost your earnings with the content you're already creating. 

2. Pinterest Creator Rewards

Pinterest is trying out a fresh rewards program for Idea Pins. And wait, there's more! They've got an application-based fund that focuses on uplifting underrepresented creators. Don't miss out on these money-making options on Pinterest.

3. YouTube Partner Program

YouTube creators can kickstart their earnings through video views and partial ad revenue, even with a few thousand subscribers or one viral video. Ready to sign up? You'll need at least 1,000 subscribers and 4,000 watch hours. And guess what? YouTube has more money-making opportunities in store for you!

4. Instagram Subscriptions

If you already have a following on Instagram and wondering how to make money fast on social media Instagram Subscriptions offer creators a new way to boost their social media earnings by providing exclusive content for a monthly fee. Subscribers gain access to unique posts, Reels, group chats, and livestreams, right on Instagram. It's like having Patreon within the platform, opening up fresh revenue streams for creators. 

5. Instagram and Facebook have the Reels Bonus Program

Instagram and Facebook have the Reels Bonus Program, rewarding creators who hit milestones on Reels and Facebook. Selected creators get in-app notifications to join the fun. To increase chances, be original and use Instagram's creative tools.

Sell Your Merchandise

Eager to increase your social media income with merch? It's all about building a dedicated following, no need for a million fans, but more than just a hundred. Get your creative gears churning and decide: DIY or outsource using platforms like Printful. Take center stage on Etsy or Shopify to showcase your captivating merch.

But here's the ultimate tip: make it meaningful! Align your merch with your brand's vibe and your audience's interests. Just like tech guru Sara Dietschy's tech accessories that rhyme with her brand slogan "peachy," capturing her tech-savvy audience with ease.

Craft an Ebook or Online Course

The easiest way to understand this is via an example. Let’s look at one. 

Email Pakarklis, the photography whiz, garnered a massive following while perfecting his iPhone photography skills. He transformed his expertise into the famous iPhone Photography School, attracting over 319,000 learners who paid about $75 each - resulting in a staggering $23.9 million in revenue.

Embrace TikTok or Instagram as your promotional ally, just like Emil, and witness the magic of reaching a wider audience. If the idea of course creation feels daunting, start small with a project from the next section - every step counts!

Host Events and Workshops

Events and workshops offer a speedy route to cash in on your social media influence.

Yes, setting up and promoting them from scratch demands effort, but the payoff is worth it. Plus, you can repurpose the content in various ways. Chop it up for multiple social media posts or transform it into a sellable course.

Get inspired with these event ideas:

  • In-person course or workshop.
  • Online webinar or live stream presentation.
  • Charity fundraiser and networking event.
  • Summit or convention, collaborating with fellow creators or brands.

Alternatively, you can still reap the benefits without creating your event:

  • Become a paid speaker for conferences.
  • Land podcast and media interviews (sometimes unpaid, but the exposure counts!).
  • Sponsor or advertise at someone else's event.

After looking at how to make money on social media for influencers, let’s look at how brands can do it. 

How to Make Money on Social Media for Brands

Sell Your Products on Social Media

When it comes to maximizing your business's potential on social media, social selling stands as a formidable force. Brands that adopt social selling tactics increase their chances of reaching sales goals by an impressive 51%.

Instagram Shop is a game-changer for showcasing your products. Setting up an Instagram Shop automatically extends to Facebook, though Facebook's Shop tab might follow the same fate as Instagram's. While Meta's commerce tools are uncertain, don't underestimate the importance of video content and Reels on both platforms to drive success.

Pinterest Shopping is another goldmine, with users spending up to 80% more on shopping each month compared to other platforms. Take advantage of partnerships with creators, dynamic Shopping ads, and a Shop profile tab that effortlessly imports your e-commerce catalog.

TikTok offers a robust e-commerce solution with a dedicated Shop on your profile, in-app ads, creator partnerships, and integrated checkout in videos. TikTok users have a shopping spree inclination, with over 71% reporting purchases inspired by the app.

Snapchat joins the party with its Shop tab, akin to Instagram's current version. Verified Business accounts can let followers explore products and checkout on external websites.

Establish Your Own Affiliate Program

Creators are fond of affiliate programs, and setting up your very own can be a rewarding endeavor. While it involves some groundwork, the benefits are well worth it.

To get started, create a legal contract that your affiliates must agree to. Additionally, determine the payment structure – whether it's a flat rate per sale or a percentage of each sale. There's no one-size-fits-all approach, so choose what aligns best with your business model.

Now, managing your own affiliate program on your website is an option, but it demands some effort. For a smoother route, consider partnering with an affiliate network like Impact. They'll handle the technical aspects, making your life easier.

So, seize the opportunity and dive into the world of affiliate programs. Open the door to endless possibilities for collaboration and revenue growth, all while empowering your brand and its dedicated affiliates!

Use Influencers and Creators for Your Brand

Again let’s understand this with an example. 

Take a leaf out of Paperlike's book. Watch how every Procreate video on YouTube seems sponsored by Paperlike - and it works like a charm!

Their Kickstarter launch video, just two minutes long, featured real artists and designers testifying to the product's prowess. The result? A jaw-dropping $282,375 in funding, surpassing their initial goal by a staggering 56 times!

The lesson is crystal clear: replicate this strategy for your influencer marketing. Continue partnering with artists and creatives who genuinely use and love your product - let your users be the voice of your brand.

Paperlike's success story proves that simplicity is the key to influencer marketing. Let your users do the talking, and combine it with genuine, continuous action - not just for campaigns, but every day!


Social media has taken over our lives, and it's not just for scrolling mindlessly. It's a game-changer for both individuals and businesses. Everyone's jumping on the bandwagon, from regular folks looking for fame to brands seeking to shine in the digital spotlight.

It's not just about selfies and funny videos anymore. Social media has become a money-making machine for individuals who know how to work it. And for businesses, it's a golden ticket to showcase their stuff to the world.

FAQs: How to Make Money on Social Media

1. Which social media apps pay you?

Some social media apps that offer ways to earn money or rewards are YouTube, (TikTok banned in India), Twitch, and Instagram. Creators on YouTube could monetize their content through ads and the YouTube Partner Program, while TikTok had its Creator Fund for popular creators. Twitch allowed users to earn money through subscriptions, donations, and ads, and Instagram influencers could receive payment for sponsored posts or promotions.

2. Do Instagram users get paid?

Yes, some Instagram users, such as influencers and content creators, can get paid for sponsored posts and promotions. Brands and businesses collaborate with these users to reach their target audience and promote their products or services. The amount they earn depends on factors like their follower count, engagement rate, and niche.

3. How to earn money on Instagram?

To earn money on Instagram, focus on building a strong and engaged following in a specific niche. Explore opportunities like sponsored posts, affiliate marketing, and selling products or services. Create quality content, engage with your audience, and be authentic to attract brands and monetization prospects.

4. How to make money advertising on social media?

The answer to the question, of how to make money advertising on social media starts with, selecting the right platform for your target audience, creating compelling ads, and setting a budget for your campaigns. Utilize ad targeting, track conversions, and monitor analytics to optimize your ads and achieve better results. Collaborating with influencers and staying compliant with platform guidelines can further enhance your advertising efforts.

REIN Digital is a leading global marketing and advertising firm focused on providing the best services and partnership. Our journey began in 2015 in Gurgaon, and since then we have been believing in putting in every ounce of effort in order to bridge the gap between our client's present and hopeful future. 

Throughout these years, we have collaborated with businesses from India as well as other nationals including Australia & the USA.

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