Most small businesses require social media tools to market their brand. Social media platforms like Instagram, Pinterest, Twitter, and the Metaverse have gained billions of users combined in a matter of years. As we speak, these users are posting content on their profiles for various purposes (as virtual influencers, for businesses, for promotions, etc). Having a cohesive social media presence is very important for both small and large businesses in this digitally-driven world.
With several social media platforms out there, managing your presence in them if you are running a business can be an absolute nightmare. Scheduling, posting, sharing, responding to messages, and other management activities are simply not feasible for business owners. Social media management tools are the best way to bring together all the social media management under one roof.
We have brought to you the best free social media management tools in the market with all its features, pros, cons, and plans. Here’s a glance at them before we get into why these are the best management tools out there:
- Sprout Social
Let’s Get to The Details!
1. Sprout Social
Sprout Social holds the overall best position amongst the best social media management tools because of its analytics, publishing features, and usability across all major social media platforms. This is a provider that offers one of the longest free trials to a business making it the best social media management tool for small businesses. Let's take a look at its pros and cons:
Sprout Social is the best choice for businesses who need an array of analytics and scheduling tools to manage their social media. They have apps made for both Android and iOS along with the option of paid promotion tools to boost your Meta posts.
This software currently supports social media platforms like
They offer 3 paid plans:
- Standard plan at $89 per month
- Professional plan at $149 per month
- Advanced plan at $249 per month
Amongst these the most popular professional plan lets you manage up to 10 social media accounts and comes with
- Analysis tools for Twitter hashtags
- Response rate and time analysis reports
- Social content calendar
- All-in-one social box
- Mobile app
The standard plan includes many features from the professional plan but the number of social media platforms you can manage with it is just 5.
Hootsuite has a high ranking for its analytics and tracking tools. It also lets you analyze engagements and trends in real-time all the while analyzing both social media ads and regular social media posts. Here are its pros and cons:
Hootsuite ranks as the best free social media management tool for analytics. It offers
- Team productivity reports
- Cusatmozable reports
- Social media tracking tools
- Comprehensive analytics
Hootsuite offers 4 paid plans:
- Professional plan at $49 per month
- Team plan at $129 per month
- Business plan at $739 per month
- Enterprise plan price varies
The professional plan of Hootsuite is perfect as the best social media management tools for small businesses because it allows the management of 10 social media profiles. Plus, the plan offers unlimited scheduling for one user.
The team plan is perfect if you have 3 users and 20 social media profiles. All Hootsuite plans come with
- A social inbox
- A publishing calendar
- Unlimited auto-scheduling
- Unlimited scheduled messages, etc.
Zoho is the go-to tool for running social aspects of their businesses all the while managing their webinars, accounting, projects, and emails. It is the best social media management tool based on its CRM product. Zoho can manage and store your emails, oversee and create products as well as take care of all your accounting. Let’s check out its pros and cons:
Zoho also offers comprehensive social media management software separately or with integration. Its social media management software has 3 plans:
- Standard plan at $10 per month
- Professional plan at $30 per month
- Premium plan at $40 per month
Each of these plans allows the buyer to publish and schedule social media posts across multiple platforms, access a Bitly integration as well as a URL shortener, and access summary analytics and reports.
The professional and standard plans limit one team member and one brand but both of them let you add additional social media channels or team members at an additional cost.
The free plan has limited functionality but it lets one brand and team member access and publish multiple posts. Zoho also offers social media software for agencies that lets them manage around 10 different brands.
MeetEdgar stands out for its scheduling and automation features. It even allows you to post continuously by automatically creating and resharing relevant posts on all of your social media accounts. What are its pros and cons?
MeedtEdgar wins the best social media management tool for automation because it helps time-strapped businesses to automate their accounts. It also helps you to
- Post continuously
- Generate posts using a browser extension
- Sets up category-based scheduling
MeetEdgar offers its users these features:
- Unlimited content library which the platform will schedule and shuffle for you
- Link accounts to post automatically
- Automatic link shortener to save space while sharing on social media
It offers 2 primary plans:
- Eddie at 299 per year or $29.99 per month
- You can integrate 5 social media accounts
- You can have 10 recurring scheduling slots per week
- Edgar at $499 per year or $49.99 per month
- You can have 1000 recurring scheduling time slots every week
Sendible is the best social media management tool for integration based on the number of platforms you can use with it such as
- Google Analytics
- Google My Business
- Twitter, etc.
Here are its pros and cons:
This tool allows users to sync all of their social media networks and manage all its aspects in one place. Sendible offers its users 4 plans:
- Creator plan at $29/month
- Traction plan at $89/month
- Scale plan at $199/month
- Expansion plan at $399/month
To secure low prices, you have to pay for one year of software access. If not you will end up paying 15% more for your monthly basis plan. All plans listed above include
- Minimum of 10 queue
- Inbox for monitoring and engagement
- Keyword tools
- Bulk scheduling
- Workflow tools
- Content publishing
The Bottom Line: Which is The Best Social Media Management Tool for Small Businesses?
The best social media management tool title can only be decided by the demands of the business the tool is assisting. A company that offers an app for budgeting might do better with Meta as their potential customers or clients can click on ads. If your brand is a luxury clothing brand or travel brand, you will do better with Instagram since the platform ranks high for its visual appeal.
At the end of the day, social media management tools help you identify which social media platforms give you the best results. These software programs offer reports on engagement and analytics that saves you time and money.
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