Digital Marketing

How To Start A Youtube Channel in 6 Steps?

January 11, 2022

With the growing popularity of video blogging culture, having a presence on YouTube will give you a lot of exposure. Starting a youtube channel can be nerve-wracking because of all the planning and strategies that go into it, however we are here to help! 

Over the years, people have been looking for an answer for how to start a youtube channel. YouTube is a fun and interactive hobby, but taking it as a career can prove to be even more beneficial. As an online personality, you will get several benefits, such as free stuff in the form of PR from companies alongside a high income.

Starting A Youtube Channel Is A Great Move

Once you begin learning how to start a youtube channel, you can never back out because it's enjoyable. YouTube will give you exposure allowing people to share your content globally. YouTube is the content hub for creators and the public as it provides various information for particular businesses and more. 

YouTube is one of the most popular platforms in today's time. One of the main reasons for its popularity is that the platform provides unscripted, authentic content. With your content, you can eventually create a positive impact in the world. 

How To Start A Youtube Channel? 

The key to learning how to start a successful YouTube channel is to be consistent. With each passing day, more and more creators are joining the platform. If you want to get a steady increase in followers with your content on YouTube, you need to focus on the likes and number of views. Creating content isn't the only step to creating a successful YouTube channel. 

Here are some of the common tips that will allow you to gain success in vlogging and video content platforms:

1. Start Branding From The Initial Stages

Branding is extremely crucial in the initial phases. Before launching your YouTube channel, you should choose a name representing your channel and you. It is advisable to select easy-to-remember and catchy brand names. Many big YouTubers have their full name as the channel name. While you may want to do the same, you should know that these people have used their names as brands. This was beneficial in the initial stages but isn't effective today. With the availability of so many content creators, you must choose a name that helps you stand out from the crowd. Apart from the name, you should also choose a professional-looking banner and profile photo. 

2. Get The Best Equipment

The key to the success of your YouTube channel is to get your hands on the best gear. If you want to stand out from your fellow creators, you need to put up the best video quality. You can use your smartphone to record videos in the initial phases, but once your viewers start loving your content, they may want an upgrade. Therefore, you should consider getting your hands on some of the best equipment. Already famous YouTubers use mirrorless cameras and DSLRs for recording their video.

Apart from a good camera, you will need accessories such as studio lighting, lens, and tripod. If you plan to vlog regularly, you should keep a monopod or gimbal stabilizer handy. 

Apart from the video quality, you also need to focus on audio quality, which is why you should invest in some of the best shotgun microphones. Regular vloggers usually invest in a lavalier microphone. 

3. Find A Niche But Keep Trying New Things

When you look for 'how to start a successful YouTube channel' online, you will likely be bombarded with suggestions. The most common suggestion will be to find a niche, and there are a lot of debates surrounding niches on YouTube. While many creators believe that sticking to one niche can lead to burnout, others say it will help you get more exposure as per the YouTube algorithm. When you prepare yourself to start a Youtube channel, you need to choose a niche that you're passionate about. This will play an important role in helping you overcome creator burnout.

You don't need to have a degree or be an expert in your niche, and you can always start small. YouTube monetization policy is also an essential factor to consider. Certain advertisers may want to promote specific content. Therefore, read the monetization policy thoroughly and then stick to the niche. YouTube provides you the platform to grow yourself.

While you stick to a niche for the growth of your channel, do not limit yourself. Since you have creative freedom, you can consider experimenting with different niches for the best results. 

4. Look For Inspiration

Once you decide your niche and the type of content you want to post, you should consider looking for inspiration. Finding new content ideas can be challenging, which is why you may consider taking inspiration from different things around you. If there are creators from your niche already doing good on YouTube, you should check what content they are creating.

When you create a YouTube channel, you remember that you will grow as long as you enjoy what you're doing. While taking inspiration, you should also look out for ways to improve yourself. Other creators can help you learn about different filming techniques, styles, approaches, and more that can help to make your content better. 

5. Use A Simple Editing Software

Many people believe that they have to use high-end editing platforms to edit their YouTube videos. This is unnecessary because the editing platforms in no way help magically enhance the content, especially if you are struggling to manage in the first few weeks. 

Many creators are new to video editing when they start their YouTube channel. If you do not know how video editing works, you should use a reasonably simple editing platform. Numerous video editing platforms are available online that are easy and free to use. 

6. Produce High-Quality Content

The key to being successful on YouTube is to be consistent. However, this does not mean that you will reduce the quality of content. You may consider recording and re-recording videos and editing them to make them better. If you feel like certain parts do not add value to your content, remove it. Every second is essential when you take YouTube as a serious career.

Therefore, you should focus on using only the best clips that add value to the content. After you've reached a larger audience, you can consider bringing some changes in your shooting approach and style. Whenever you shoot a video, you should think about your viewer and what content they will like to enjoy. 

7. Optimize The Video To Make It Visible On Search Results

Like search engine pages, SEO works pretty effectively on YouTube too. You should optimize your content as per the SEO standards to rank higher on YouTube. After uploading the video, you should provide a catchy title and a brief description that your viewers will like to read. You should also use relevant tags to place your content in multiple related categories.

If you are confused, you can consider taking inspiration from your competitors and how they are describing their videos. It is crucial that you create a target and long-tail keywords description. Apart from helping your viewers find the video, it will allow you to rank higher in the search engine result pages. 

8. Cross-Promote on Social Media

If you want growth on YouTube, you need growth on social media too. YouTube may not be a social media platform, but it is mostly about sharing, commenting, and collaborating with other creators on other social media platforms. Having said that, besides being consistent, you should also focus on building your network online.

Collaborating with other creators will help your channel grow as you gain new subscribers because of exposure from the other's channels. You should focus on networking with your fellow creators and check if there is any possibility of collaboration. It may be a lot of work, but it is worth it. 

9. Interact With The Viewers

Initially, you may be slow in gaining followers, but you may get a subscriber each minute once it blows up. Once your subscriber base increases, your fans will likely message you on your social media accounts and send you fan mails and gifts to your PO. Always remember that your viewers are the reason why you're so successful, so you should always make it a point to interact with them. Your social media account is an extension of your YouTube account, where your fans will expect you to interact with them. 

You must try to respond to the comments and tweets of your fans. Interacting with your viewers will allow your viewers to learn more about you while fostering a sense of community. Your viewers should not only like your content but also you. Interacting with your audience regularly will allow you to grow. Moreover, they may also help you with new content ideas in best-case scenarios.

How To Start A YouTube Channel Account?

As long as you have a Gmail account, starting a youtube channel will be fairly easy. 

  • Sign in to YouTube with your Gmail account. 
  • Click on the top right corner where your picture is being displayed. 
  • Click on Create A-Channel. 
  • Enter the name and email address you want to be a part of the channel. 
  • Add a descriptive About US section. 
  • Change the cover and profile photo. 

Final Words

The cost of setting up your YouTube channel is free; and however, creating unique content regularly may be slightly expensive. You should consider monetizing the content to achieve your goal- fame and money. Even the most basic contents will require investment. So, make sure to follow the basics for how to start a Youtube Channel

FAQs: How To Start A Youtube Channel?

1. Is it hard to start a Youtube channel?

No. The only thing hard about starting a youtube channel is to stay consistent. Many people create their channels but don't stay constant. Building your YouTube channel can take up a lot of effort. As you put in the effort, you get to learn different things.

2. Will I be paid for the likes?

Once you monetize your content, you need to understand how the platform will pay you. YouTube generally pays the creators depending on the number of views the video gets and not on the number of likes.

3. What should my first youtube video be?

Your first youtube video can be anything you want. But, if you are just a beginner, it may be a good idea to post an introductory video as the first video. You should talk about the things you're passionate about or something that can draw the attention of your viewers.


REIN Digital is a leading global marketing and advertising firm focused on providing the best services and partnership. Our journey began in 2015 in Gurgaon, and since then we have been believing in putting in every ounce of effort in order to bridge the gap between our client's present and hopeful future. 

Throughout these years, we have collaborated with businesses from India as well as other nationals including Australia & the USA.

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