E-commerce Conversion Rates are defined as a ratio of transactions to sessions that are expressed in percentages. For instance, the ratio of one transaction to every ten sessions would be expressed as 10% in the eCommerce Conversion Rate. Haven said that what is the use of keeping an account of the conversion rates? What is conversion rate optimization? Why do we need to increase eCommerce conversion rates? What are the ways to improve your eCommerce conversion? If questions like these are coming to your mind, you have arrived at the perfect place. Read on to know how to increase e-commerce conversion rate for the necessary call to action.
Why is it important to find a way to help increase the eCommerce conversion rates?
If you have an online store on your website and social media, the primary objective is to maintain and have a good boost of sales that will in return help with a good eCommerce conversion rate and social proof eCommerce site. However, according to the reports of Econsultancy and RedEye CRO of 2016, there are only about 22% of businesses are satisfied with their conversion rates, and 35% of businesses that have been reported with a conversion rate that is less than a sad 1%. With the numbers mentioned, it is a given that the conversion rate optimization remains to be the most neglected aspect of digital marketing. This is the reason why every eCommerce manager must make sure to test many methods in order to increase their eCommerce conversion rate. Not to boost or side-talk, but Rein Digital itself can help you increase your eCommerce conversion rates, all you need to do is reach out to us!
On the other hand, if you are strong-headed about improving the rates for your business, here are a few things that you can keep in mind.
1) Focus on Product Pages and the Product Images
Uploading high-quality images is one of the many conversion optimization secrets. The primary differentiating element between shopping online and shopping offline is that the customers are able to touch the product before they make a purchase. Therefore, to do away with this and to keep in reach of the potential customers, uploading good quality product images on the product page is of utmost importance. Therefore, the more the customers are heart-stopping the product images, the more you'll attract the potential customers who will add to the cart in the checkout process. The starting point of this process is to upload super high-quality big images without white space, try showing as many angles as possible. All of these hacks and tricks will help you convert the visitors into buyers and in turn, increase the conversion rate in eCommerce.
2) Improve the descriptions of the products
In an eCommerce website, the product descriptions matter as it not only has the descriptions about the product information but also adds more value to it improves the user experience, as well as, to the online store. It will help the customers make a decision. So, make the description easy-to-read, concise, and make sure it captures the attention of the site visitors with who should use the product.
3) Eliminate shipping cost, if possible
There are about 50% of the eCommerce merchants that offer free shipping to their customers, with some offering permanent rates, and the other businesses adding the cost if it exceeds a certain amount. However, also observed by a study that people shopping from the eCommerce sites offering free shipping are comparatively more from the latter and also build a sense of urgency in the visitors. If your business doesn't allow to offer free shipping, make it a point for the customers to be able to see or track the shipping, or you can also opt to manage a flat rate for the shipping on your social media platform.
4) Leverage Personalization
If you are wanting to increase eCommerce rates, personalization is the key to do so. According to a study by Forrester Research, it is seen that about 66% of consumers mentioned that personalized content offers to influence their buying decision and they can't help but add to the cart. This enables people to want to make a purchase of their desired products faster and effectively.
Here are a few things you can implement on your online store:
- Give out personalized information to the customers.
- Keep in mind the demographics, such as gender, age, sex, etc.
- Make the website and the landing page easy to navigate up till the checkout process
- Streamline the marketing of email and make it customized like live chat
- Personalize the product page with product reviews
- Modify the landing pages as per the user behavior
- Make sure the payment options be it via credit card or Paytm easier
eCommerce based on enriching the user experience. It offers AI-powered tools that also help in optimizing the eCommerce capabilities. Also, it is a good idea to always keep up with the digital marketing trends.
Conversion Rate Optimization in eCommerce is solely a product that flourished via the combination that focuses on marketing, segmenting traffic, analyzing buyer behavior, and budding onto new changes that are aligned. But, the most important of all is to understand the sense of urgency of the conversion optimization and to do away with the cart abandonment that is commonly seen on the eCommerce site. Perhaps, the mode you choose as per the above mentioned isn't important, but what matters is if the results required to meet the business strategies and ensure the rather increasing conversion rate for the better.
If all of this turns out to be daunting, and you are in need of help? Rein Digital will be right here for your help.