It is important for you to determine the objectives and goals that you wish to set for the social media team in order to succeed and have successful social media goals.
Without objectives, it’s tough to know how effective your social media marketing plan is and the places you must make changes to keep moving forward.
Today, we’d like to provide a plethora of practical social media objectives that you can utilize to assist your team in achieving amazing things. Overall, We’ll go through some extremely distinct social media marketing goals, as well as key metrics to follow and show how to evaluate your accomplishments for each goal.
10 Social Media Marketing Goals For Your Company
Social media is much more than a marketing tool; it can have an impact on practically every aspect of a business. Social media is an effective tool for increasing brand visibility, engagement, lead creation, customer service, and other advantages.
We’re all aware that social media may benefit businesses in a number of ways, but how can we be certain that we’re getting the most out of the time and money we invest in social media?
One method is to set social media goals. Goal-setting may have a big impact on a person’s performance and satisfaction. Setting objectives is recommended by research if you want to stay motivated and get better outcomes for your business using social media. But what objectives should you establish for yourself?
Here is a list of 10 ultra-effective social media marketing goals to help you maximize your social media returns:
1. Enhance Brand Awareness
The fundamental reason marketers use social media is to raise brand awareness. It’s easy to understand why: the average person spends roughly two hours every day on social media, making it one of the best places to attract clients’ attention.
Social media has also given marketers a more measurable understanding of their brand’s online presence and reach. Moreover, most social media networks now give information on the reach of your content, allowing you to more precisely report your online presence.
Metrics that could be used to assess brand awareness include:
- Followers are significant—”How many people can you possibly reach?”
- Your social media postings’ reach: “How many people do you reach each day, week, and month?”
- “How many people are talking about your brand on social media or sharing your posts?”
How to Monitor Brand Awareness:
While almost all social media networks offer analytics, there are other management third-party tools that offer solutions to the process, track, and report the brand awareness indicators. For example, you may use Buffer Analyze to determine your followers’ growth and reach across numerous platforms.
To accomplish this in Buffer Analyze, go to the Metric Breakdown Chart under the Overview tab and choose the social profile you want to analyze. There, you may choose your total number of followers or reach from a drop-down menu.
2. Get people to visit your website
Driving visitors to your website or blog, who may become customers, is one step beyond having a brand presence on social media.
Three-quarters of marketers use social media to share information and generate traffic to their websites. A HubSpot team, for example, increased their monthly blog traffic by 241 percent in eight months through social media experiments.
Metrics for measuring traffic that might be used include:
- Social media traffic: “How many visits are coming from your social media channels?”
- share of total traffic-“How much of your total traffic is accounted for by social media?”
- The bounce rate of social media traffic: “How good is the quality of social media traffic?”
- Clicks on your social media postings: “How effective is your social media messaging?”
How to Track Website Traffic:
Google Analytics is one of the simplest tools that help to measure the traffic online. It gives you information on your website or blog’s traffic from many sources, including social media.
To learn more about the traffic from your social media networks, navigate to Acquisition > All Traffic > Channel.
This view displays the number of visits from each channel, the proportion of total traffic (in brackets), the bounce rate, and other information.
In Google Analytics, you can further break down this data by clicking on the “Social” tab and discovering which platforms were delivering that traffic.
3. Obtain fresh leads
Lead generation is commonly utilized by firms with a lengthy sales cycle, such as enterprise software companies.
HubSpot states that it’s a method of introducing potential clients to your company and putting them on the path to ultimate purchase.
This “route” is analogous to a sales funnel. Due to the obvious vast amount of people you may touch through social media, it might be an excellent technique for moving people to the top of your funnel (or warming them up to your business).
A lead is defined broadly, but it often signifies that the individual has provided your organization with some sort of information about themselves, such as their name, email address, or other similar information. There are various ways to track your social media lead generating efforts, and the list below includes some of the most common indications to keep an eye on in order to quantify your social media leads.
Metrics for tracking lead generation include:
- Personal information (often email addresses) gathered via social media – “How many leads have you gathered via social media?”
- Downloads of your gated material – “How many individuals accessed your gated content through social media?”
- Participation – “How many individuals took part in your social media contests or events and submitted their contact information with you?”
- “How good is your message on those posts?” clicks on your lead-generation social media posts
- Conversions of social media leads – “How effective are the leads from social media?”
How to Track Social Media Lead Creation:
Google Analytics is quite strong, and if you set some conversion objectives, you can easily track the social media lead generations with the help of the reports from Google Analytics. (If you haven’t already, here’s a detailed instruction on how to set up conversion objectives in Google Analytics.)
To view reports once you’ve set up a conversion goal, navigate to Acquisition > Social > Conversions inside Google Analytics and choose the conversion goal you want to monitor.
The conversion report will then show you how many leads your social media channels are generating, as well as which channel is generating the most leads.
Other analytics platforms, such as KISSmetrics and Mixpanel, can also provide you with this information.
4. Generate revenue (via increased signups or sales)
If you don’t have a lengthy sales procedure, you may utilize social media to directly convert your viewers into paying clients. For example, social media advertising, such as Facebook advertisements, is becoming a more popular way to increase sales.
Revenue growth measures that might be used include:
- Signups or Profit: “How many signups are your social media platforms generating?”
- Advertisement income: “How much revenue does your social media advertising generate?”
How to Monitor Revenue Growth:
You might also track the revenue received in Google Analytics once again by creating a new target conversion. But now, you’d be expected to provide a monetary value to each conversion. If you’re running an e-commerce site, Google Analytics’ Ecommerce Tracking would be a better fit. In addition, if you use Facebook advertisements, you can use the Facebook Pixel to measure conversions and assign values to them.
5. Increase the brand engagement
The second most important reason marketers utilize social media is engagement. Furthermore, there are studies that have proved that interaction on social media platforms helps boost brand impression, word-of-mouth referrals, and loyalty.
Furthermore, social media platform algorithms, such as those on Facebook and Instagram, prioritize posts with higher interaction on their feeds on the premise that users would be more interested in seeing highly engaging material.
To recap, if you want people to notice your online posts, you must provide intriguing material and increase engagement.
Metrics for measuring engagement that might be used include:
- “How many people are engaged with your social media posts?”
- “How many individuals are referencing your brand, and how many have you responded to?”
How to measure engagement:
Just like brand awareness data, you can track engagement metrics manually using the social media platforms themselves (for example, Facebook Insights or Twitter analytics), or you may utilise a social media analytics tool to assist you.
6. Create a community around your brand
Tracking viewership numbers such as total followers and fans is fantastic, but we’ve also seen a spike in the number of closed groups and conversations that businesses have been focusing on in the last year or so.
The goals you wish to set for these communities may appear to be quite different from your overall fan/follower growth goals, and the type of community you choose to build will, of course, affect the metrics you use to measure success.
Here’s a start-up checklist to get you started.
Metrics for measuring community engagement include:
- Regarding Facebook groups: “How engaged is your community?” based on the number of posts, likes, and comments.
- For Twitter discussions, use: Number of participants and the average number of tweets per participant – “How many people participate in your Twitter conversations, and how engaged are they?”
- Slack communities should use: “How many people are actively participating in your Slack community?” asks the number of daily active users.
How to Monitor Community Building:
There are several excellent solutions available to assist you in automatically tracking such data. Critics and Community Analytics are tools for Facebook groups. Keyhole and Hashtracking are tools for tracking Twitter discussions. While most of these tools aren’t free, many do offer free trials so you can see whether they’re right for you before you pay for them.
If you don’t have the funds to pay for such tools right now, manually counting and entering the numbers in a spreadsheet is still an option.
7. An efficient social client service
Providing excellent customer service on social media may help businesses boost revenue, client happiness, and retention. The trend of users turning to social media for customer assistance is likely to continue, and we believe there is still a significant opportunity for businesses to differentiate themselves from competitors through excellent social media customer care.
Metrics to measure the success of your customer service:
- The number of support questions – “Does your organization require social media customer assistance?”
- Response time – “How quickly do you respond to your customers?”
- Customer Satisfaction Score (CSAT) – “How happy are your consumers with the service you provide?”
How to Measure Customer Support Effectiveness:
If you receive a low amount of customer help queries on your social media platforms, you may manually count the number of support questions and your response time. Using a social media customer support tool, on the other hand, will most likely be more efficient. In Respond, our social customer care platform for support teams, for example, you may obtain data such as Average Time To First Reply.
8. Increase the number of press mentions
Given the fact that social media has allowed companies to control their news and share stories directly with their consumers and followers, The press and media may still have major outcomes, and public relations continue to play an important role in many organizations’ marketing efforts.
This facilitates the development of relationships with relevant publication journalists to obtain press mentions and establishes thought leadership in the industry.
Metrics that might be used to assess the success of your public relations include:
- “How many individuals did a public relations effort possibly reach via social media?”
- “How many people have shared or discussed your thought leadership articles?”
- “How many and who are the target influencers that you mention in the articles?” What is the magnitude of their fan base?”
- “How many individuals are asking your firm industry-related questions?” “How many journalists are using social media to ask inquiries about your company?”
How to Keep Track of Your Public Relations Mentions:
If you’re just getting started, you might be able to manually track all of your company’s social and press mentions. When it comes to keeping up with the remarks (congrats! ), Mention is an excellent tool for tracking social media mentions.
There are three basic steps to begin tracking mentions of your company:
- Make a list of the terms you wish to monitor.
- Create your priority pages (pages that you wish to be notified about when they are shared on social media)
- Choose the locations that you want Mention to keep track of (e.g. Twitter, Instagram, and Pinterest)
You may examine the data of the mentions by going to Dashboards > Listening. From here, you can start identifying and filtering the most essential and far-reaching mentions of your business.
9. Through social listening, you will never miss a mention
Social media has brought the customers and the businesses closer, making it easier for people to submit feedback to businesses, as compared to the past. Customers’ thoughts on products and businesses are increasingly being expressed on social media. If you notice and reply to these posts, your clients will feel heard.
Metrics for measuring social listening include:
- Customer interactions – “How many social media talks have you had with your customers?”
- Suggestions or feedback via social media – “How many suggestions do you get from your consumers via social media?”
- Product/content enhancements resulting from ideas – “How many of the suggestions affected your product development or content production?”
How to Listen to Social Media Conversations Effectively:
TweetDeck is a wonderful, free Twitter application for social listening and research. You may capture and reply to relevant tweets from your consumers by configuring the correct keyword searches.
10. Recruit candidates
Recruiting successful candidates is another type of conversion. As a result, while measuring recruiting social media goals, conversion metrics are critical. It may also be beneficial to track LinkedIn followers and interactions.
However, rather than simply bringing in a large number of people, you’ll also want to ensure that you’re bringing in quality individuals who are qualified for the jobs you’re looking to fill. Work with your HR staff to generate a clear picture of their needs and criteria for assessing social media recruiting objectives.
With the social media world changing so fast, new goals and metrics for success emerge regularly, and we’d love to know what you’re working on right now: Simply being present isn’t enough. The major purpose of your business is to engage your target audience and communicate with every loyal or potential consumer to build a large following.
Setting specific social media goals is necessary if you want to get the most out of your social media approach. Specific goals of social media enable you to create highly focused content that improves your performance.