Best 6 AI Copywriting Tools: How efficient are AI copywriting tools?

February 1, 2023

Artificial intelligence-generated copy is essentially written by a machine utilizing technologies for natural linguistic analysis. You must first pick what to write about and the kind of information you require. This might be a brief advertisement or a blog entry.

The AI copywriting tool is then instructed to follow certain parameters that you select. For instance, you might decide that you want to publish a social media post on a brand-new yoga class.  By examining similar previously published content from all over the web, the machine turns it into something fresh and original, free of plagiarism.

The most advanced and well-known tools make use of OpenAI's Generative Pre-trained Transformer 3. (GPT-3).  The largest GPT language model currently available is GPT-3. With 175 billion parameter points obtained from huge online datasets, GPT-3 is a deep learning method.

So does that mean AI copywriting tools can replace human copywriters? The subtle answer is no because these AI tools have their limitations.

Limitations of AI Copywriting Tools

Even the best AI copywriter has its limitations, just like any other digital marketing tool.

First of all, despite remarkable AI technology, AI copywriting tools don't produce truly creative text. Keep in mind that we are discussing a machine. They are "fed" content and articles authored by human copywriters, which they then combine to make something entirely new.

Although AI programs create excellent content, just because it is "fresh" doesn't necessarily mean it is original.

Additionally, AI techniques are unable to mimic human emotion. Why is that a disadvantage? Emotions are important in marketing because feelings have a greater impact on consumer purchasing behavior than any other factor.

The AI technologies we currently have also struggle to recognize "awkward" language. Even though the text (mostly) follows grammar rules, you should proofread the material to find any uncomfortable wording and grammatical errors.

6 Best AI Copywriting Tools of 2023

AI copywriting tools produce content for long-form blogs, website landing pages, essays, social media captions, product descriptions, and ad copy. They also guarantee that the content will be plagiarism-free, grammatically accurate, and sales conversion-optimized. With just a little effort on your part, all of this can be done in a matter of minutes at a far lower price.

Let’s take a look at the top 6 AI copywriting tools out there!

1. CopyAI

Having trouble writing? CopyAI can help you from being stuck to being inspired in minutes, whether it's for topic creation or creating social media posts. To create genuine, human-like copy almost rapidly, CopyAI uses the highly sophisticated machine language model GPT-3. Simply choose a copy type, supply some keywords, phrases, and content descriptions, and then sit back and let CopyAI handle the rest.


There are two options available: You can choose between the $49 Pro package, which gives you 40,000 words each month, and the free one, which has a monthly word count cap of 2,000.

Additionally, you receive more than 90 copywriting tools, including discount/sales and nurturing sequences, as part of the Pro subscription, allowing you to produce content in 25 different languages.

You can request a demo from if you wish to help a larger team by clicking the "Get in Touch" option on the website. Try the free package first which include a

  • Sentence rewriter
  • LinkedIn headline generator
  • Call to action tools
  • Meta description generator

2. Wordtune

We spend hours working on a piece, believing we have done a fantastic job, then go back and review our work.  The issue? You are aware that some of the information may be improved, but you are unable to see how.

While not everyone can afford an editor, many people can buy the Wordtune AI copywriting tool.  Wordtune collaborates with you in real-time to rewrite and rework your material without compromising its meaning, tone, or flow.

It works best for marketers who want to generate content but need assistance in structuring it, cutting down on editing time, and improving sentence structure while still allowing creative flexibility.

It is one of the most effective tools for AI copywriting and grammar aid available. Once the Chrome extension is added you can use it right away on well-known websites like Google Docs, Twitter, Grammarly, and LinkedIn.


There is a free plan if you only need help with rephrasing one or two sentences.  Sign up for Premium if you have to have access to features like sentence length controls, tone customization, and an article summarizer.

You have two payment options: $24.99 per month or $119 for the entire year. All services other than team billing will be available to you.  If you work with larger teams or a single organization consider looking at the Premium for Teams tier. Contact Wordtune via the "contact us" link for further details about their offer.

3. Copysmith

Do you need help in improving your marketing using copy? Explore Copysmith: A platform that provides you with the AI copywriting tools you need to drive business growth through targeted marketing. It helps in producing excellent content, whether you're a freelancer or the manager of an internal marketing team.

Perhaps you, as a marketer, require taglines to raise the prominence of your brand. You can save all of your client material in one location, and Copysmith can transform your brand vision into compelling, memorable ad text.


There isn't a free option, but if you're willing to pay there are three options available: the Starter package costs $192 for an annual subscription, or $16 each month.

However, you can choose to pay $19 each month for membership as an alternative. You'll receive 20 monthly plagiarism checks for free, Chrome extensions, and Google Ad integrations that let you use copywriting assistance directly from your browser.

The Professional tier comes next, with a price of $600 per year (equating to $50 per month) or $59 for a monthly subscription. You will receive everything in the Starter package in addition to 400 credits (up to 260k words per month) and 100 plagiarism checks to help you get started.

The Enterprise package includes limitless content production, unlimited checks for plagiarism, a variety of integrations, unique templates, and in-app support.

On the price page, click the "Schedule a Demo" link to learn more about the Enterprise package.

4. Wordsmith

Do you frequently use statistics to update your decisions? If so, you ought to look at Wordsmith. This software may be used for anything from journalism to financial reporting because it creates text that sounds natural after analyzing big data sets.

By utilizing an AI copywriting tool like Wordsmith, anyone can become a data expert and turn data into smart narratives. The company's clients include Yahoo! Sports, Associated Press, and the NBA's Orlando Magic.

Wordsmith also enables you to publish anywhere and delivers simple scaling, lightning-fast performance, and real-time analysis.


You must ask Wordsmith for a free demo and provide more information about your company and your content requirements in order to know their price. This information is not available publicly.

5. Writesonic

Are you searching for a copywriting AI solution that you can grow as your company grows? Writesonic could be the solution you missed out on.  Over 300,000 customers, including freelancers and large corporations, utilize Writesonic as their go-to AI copywriting tool since it has been "trained" on effective copy from well-known companies.

It's quite simple to use: simply choose a template and provide a few lines of description. Writesonic will provide you with a variety of copy samples to choose from. For marketers who wish to automate their more tedious writing duties, such as welcome emails and SEO meta descriptions, Writesonic is perfect.

Additionally, the charging system is quite adaptable, allowing you to grow your package to meet your changing business requirements.


There are 3 packages available each of which includes browser extensions, Zapier connectors, a 1-click WordPress exporter, and more than 25 different languages.

The no-cost trial gives you 6,250 words, which is sufficient to test out all of Wordsonic's capabilities.

Short-form package includes content templates, such as Facebook advertising, product descriptions, and paragraphs.  You can get 12,000–120,000 words every month with this $10 package, depending on whether you select the "economy," "average," "good," or "premium" option.

The Long Form subscription offers an annual deal for $19 per month or $13 that includes stuff like blog posts and ebooks. The long-form contract also includes bulk processing, priority support, complete article rewriting, priority access to new features, and priority support.

6. Jasper

One of the most complete paid AI copywriting tools is called Jasper (formerly It makes use of GPT-3 and can produce some amazing content! Jasper can produce content for a variety of platforms, including

  • Ad copy, profile bios, and updates on social media
  • Blogs
  • Lists of characteristics and product descriptions for online stores
  • Ads on Google
  • SEO meta titles and descriptions
  • Website text for sales, and landing pages
  • Other noteworthy features are its ability to control the tone of the content, the availability of multiple languages, and the uniqueness and grammatical accuracy of the content. Jasper can also add multiple team members to join projects running on the platform.


There are three pricing options available:

  • 5-day free trial (credit card needed)
  • First-time customers can expect flexible monthly pricing starting at $29 for 2000 words and going up to $499 for 990 000 words.
  • Boss Mode enables flexible pricing for 300,000 words or more each month, ranging from $59 for 50,000 words to $279 for 290,000 words.

7.  Hypotenuse AI

One of the top free AI tools for copywriting is Hypotenuse AI. It generates material for three key content categories—product descriptions, blog entries and adverts, and social media postings—using NLP and machine learning.

Its simple user interface makes it easier for you to provide the proper inputs and helps you to create content in a sequential process.

Unfortunately, we discovered that Hypotenuse AI:

Had a small selection of templates.

It took a little longer to use than some of the other tools because of the level of information and quantity of inputs needed.


  • Free trial: 7-Daytriall offers 20 blog posts, $29/month for 75 credits for product descriptions, and limitless ad text.
  • Growth: 59 dollars per month for limitless ad copy, 500 credits for product descriptions, and countless blog posts.
  • Enterprise: Custom platform connectors and data mapping, a custom AI model made to reflect your brand voice, unlimited blog posts and ad text, and custom pricing.

The Bottom Line

Whether you're a busy copywriter or a digital marketer, using AI copywriting tools may scale your content creation and help you achieve your company goals. The wonderful thing about them is that they produce natural, persuasive writing that meets your content goals and is easy to master and fun to use.

Since each AI copywriting tool is unique it is advised to try out a few free trials first before making a purchase. You may then determine which tool best supports your business strategy after having a better understanding of how the tools function.

Best Ai copywriting tools FAQs:

1. What is AI copywriting?

In essence, artificial intelligence copywriting is a computer-generated text produced using NLP software. You must first choose your topic and the kind of information you require before you can begin writing. This might be anything from a blog post to a brief advertisement. You then instruct the AI tool to adhere to a set of rules.

2. Is AI taking over copywriting?

No, and yes. Futurists predict that AI algorithms will eventually be able to perform all of the tasks that human copywriters can currently perform flawlessly and without missing any crucial information. They still need to make significant progress in bringing this to reality.

3. Can AI replace human copywriters?

It's unlikely that artificial intelligence (AI) will ever totally replace the demand for human copywriters. Despite being able to produce written content, AI currently lacks the imagination and adaptability of human writers.

REIN Digital is a leading global marketing and advertising firm focused on providing the best services and partnership. Our journey began in 2015 in Gurgaon, and since then we have been believing in putting in every ounce of effort in order to bridge the gap between our client's present and hopeful future. 

Throughout these years, we have collaborated with businesses from India as well as other nationals including Australia & the USA.

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