Everybody wants to be one these days and why not? Social media has become the hottest platform for spreading information, marketing products, and achieving a trusted brand name. Social media influencers are people who either promote their own brand name or promote a business's products. They are paid by the brands who sponsored them (technically called sponsorship deals or affiliate marketing).
Most social media influencers always have a specific trade that is their niche like comedy, food vlogging, health, fashion, and the like. Instagram and TikTok are the two most popular platforms filled with such influencers. But to receive brand deals, you need to have a certain amount of followers and be active on your social media profile.
We have brought to you the A to Z about social media influencing and how to become a social media influencer and make money. Read on to uncover the 8 steps of how to become a paid social media influencer.
How to Become a Social Media Influencer and Get Paid? Follow These 3 Strategies
Earning money from social media generally involves these 3 methods. To begin getting such deals you must garner enough followers through relevant and relatable content within your industry or niche.
1. Sponsored Content
The main source of income for social media influencers is sponsored content where a brand pays them to post about their product on one or more platforms. It could be anything from videos (such as reels or shorts) to images that recognize the brand. With the right following, social media influencers can earn a significant amount of money. People trust them more than traditional celebrities.
Instagram influencers can charge anywhere between 125 to 1400 dollars for a sponsored post. This cost range depends on the industry and the number of followers they have. With around 2000 followers you can charge 125 dollars and with 2000 to 5000 followers you can earn an average of 140 dollars.
2. Collaborative Content
The next block of how to become a social media influencer is to collaborate with celebrities or other influencers to craft creative content that highlights a particular niche. It could be as simple as a blog or even a guest posting. Creating collaborative content to promote makes sure it reaches a multitude of audiences through a multitude of social media channels.
3. Affiliate Marketing
What is the difference between sponsored deals and affiliate marketing? The former is a paid session with the social media influencer to promote a said brand. Affiliate marketing means they get to share a link on their stories and take a percentage of earnings generated from the link clicks. A popular social media influencer will have a lot of weight in their words and that is what affiliate marketing trusts. This could be a steady stream of income once you gain a loyal audience following you.
7 Tips on How to Become Social Media Influencer and Make Money
Once you have established a loyal base of followers and carved your own stand in the world of social media such that a significant amount of people recognize you, you can earn money by using the last 3 methods mentioned here. Before we get to that, let's check out how you can establish yourself as a successful influencer:
1. Pick Your Niche
The key tip in the process of how to become a social media influencer is to carve your own niche. Brands are in search of people who have an authoritative grasp on their trade such that the influencer's name reminds people of a particular trend. Choose something that you are passionate about so that you don't run out of content ideas. It must be something that motivates you to share, create, post and make head turns your way.
2. Optimize Your Profile
Creating an optimized presence on social media platforms is another way of staying at the top of the game. It helps people to associate you with a certain platform and when they want to reach you they know exactly where to go. Now, what do we mean by optimizing your social media presence? It means choosing a primary social media channel where you post focused content without neglecting other media. Say, you made Instagram your social media headquarters and cross-promote on other profiles whatever you post on the gram.
Here's what you can do on the primary social media profile:
- Switch to a business account to access engagement metrics and promotional options.
- Write an engaging bio with some personal connection information with your audience.
- Add an eye-grabbing cover photo and/or profile picture that screams out your niche or your mission.
3. Know Your Audience
Your audience makes you a successful social media influencer and to amass them you have to know what they want or what they relate to. The content you generate must motivate them to comment, share, and like them. Social media influencers are a haystack and to stand out you should craft content that they can remember even after 30 seconds.
Leveraging hashtags and trend waves will help you garner your audience but there is no substitute for content that strikes a personal chord with your followers. Most social media platforms have inbuilt analytics to help you choose the content people will engage with. Also, keep in touch with what's on trend (these are highly dynamic) and will travel faster. Tap on the right connections and conversation and you will have the most loyal followers.
4. Join an Influencer Network
Influencer networks can match you with brands and other marketers that fit your characteristics especially if you are a micro-influencer. These networks are also used by brands for potential influencers with a niche similar to theirs. Not only that, even social media influencers can choose the brand they want to work with from the network. Fourstarzz Media is one such network filled with nano and micro-influencers.
5. Boost Your Engagement Rate
A strong engagement rate is a certification of validation for your loyal audience and good content quality. The higher the rate is the more users will follow you. Here's what you can do to boost your engagement:
- Respond to comments
- Be conversational
- Always ask questions
- Make relevant and targeted content
- Share information
The most important trick to up your engagement rate is to do giveaways. That's what we will discuss next!
Giveaways do go against the idea of earning more money but the fact is you got to spend some to earn some. You can add conditions in your winning guidelines to share the post for being eligible for the prize. The more shares you get for your giveaway post the more engagement and followers you earn.
Hashtags are used by social media platforms to understand what your post is about so that when someone searches for the hashtag, the relevant posts come up. It may not be as contributing to your engagement rate as the other tips mentioned here but they do help in making your post reach the right audience.
6. Share Your Patreon Account
A Patreon account is another way of earning money but these are through appeals to your audience. So most people use it for social causes or personal urgent needs. You can share your Patreon account on your social media profile and may even offer exclusive experiences to those who pay. It could be any privileges like accessing your content before it's published or an in-depth version of Patreon-only streams.
7. Promote and Co-create Products
Now, this could be either one of your own or a brand's. Once you have become a successful social media influencer, brands might want you to create their products with you. Your pay for this depends on our involvement in the project. If your name is a recognizable one, you stand a chance to earn even more.
Ever chanced upon "name of a brand x name of influencer" posts? Those are the ones we are talking about. Now if you don't get such deals, you can partner with brands and launch your own line. This will require a small initial investment but it will help you monetize your influence even better. You can use your social media profiles to promote them, launch giveaways, and more.
The Bottom Line: How to Become an Influencer on Social Media?
Social media is the most engaged platform since the late 2010s and the term social media influencer is now popular. Everyone aspires to be one and have a passive source of income through it. Our blog on how to become a social media influencer relies heavily on choosing the right niche, creating quality relatable content, and promoting it through relevant brands and marketers.
Other ways how to become a social media influencer and earn money are by accepting sponsorship deals, doing affiliate marketing, co-creating products, launching your own line, garnering organic engagement, and doing giveaways.
These are the key points from the blog that can earn you a viable amount of income. To become a successful social media influencer, you must ensure you know what your audience wants. That is the initial and most important step apart from choosing your trade (like fashion, food vlogging, cooking, comedy, etc.).