Do you wish to increase traffic, increase brand recognition, and increase revenue? Should you post more on Instagram or send out more newsletters? What should your digital marketing strategy look like?
Let the truth be said — executing a digital marketing campaign isn’t exactly a cakewalk.
You may improve your odds of success by making the effort to carefully plan out every aspect of your digital campaign.
In this blog, we’ll talk about what a digital marketing campaign is, along with a 10-step strategy that you can use to create and implement one.
What is a Digital Marketing Campaign?
A digital marketing campaign is a strategic online marketing initiative used to achieve a certain goal. Usually, the result will be an increase in visitors, conversion rates, or revenue.
Compared to conventional, traditional marketing techniques, digital marketing initiatives are far more dynamic and long-lasting. There is much more to a digital marketing campaign plan than just posting advertisements for your company or brand on social media and other websites.
How to Start a Digital Marketing Campaign?
- Clearly define your marketing goals
- Specify your target market
- Research keywords and list out topics
- Perform competitor analysis
- Pick your delivery channels and establish the budgets
- Build your content
- Conduct pilot digital marketing campaigns first
- Track the digital marketing campaigns and analyze their performance
- Allot more budget for trending activities
- Establish remarketing campaigns
Let us dive into each of these above-mentioned strategies that’ll help you structure the best digital marketing campaigns of 2022.
1. Clearly Define Your Marketing Goals
Finding out why you are launching a digital marketing campaign in the first place is the first thing you need to accomplish.
When creating your marketing campaign, you will have to make a number of decisions.
Do you want to gauge your performance, for instance, by how much your conversion rate rises? Or are you seeking to go up the search results ranks instead? Or in fact, you may be aiming for both objectives.
The details of your firm will determine the precise objectives you seek and how you evaluate your success in reaching them.
For example, checking the number of new subscribers to your email list is a better way to track your progress than checking the number of people loyal to your brand. However, you should make every effort to establish these objectives with factual information.
Here are some instances of realistic objectives for your digital marketing campaign:
- Gain more brand awareness by getting 5 mentions from influential news sources or websites
- In 90 days, grow your average quarterly search engine traffic by 10,000 visitors
- In the first month of 2023, increase social media followings by 1,000
- Reach out to 500 new email subscribers in the next 30 days
It is totally up to you what objectives you want to pursue. They will be determined, by the actual conditions your company is experiencing, but only you are aware of what you hope to accomplish for your company in the long run.
2. Specify Your Target Market
Do you know who your target audience is? The campaigns that you run are for your audience. Thus you must specifically identify the target demographic before venturing into any marketing effort.
If you don't know who this person or group is, you'll need to think about and research them.
Whatever your budget, you may more effectively tailor your marketing products to cater to the target audiences by learning more about them. Compared to just flinging everything at the wall and hoping something sticks, this strategy is far more effective.
One of the best resources for this data will be Google Analytics. You may look through your metrics to learn more about whether your website has received visits. Some of the important metrics to look at are:
- Country of origin
- The way people use your website
- The content categories they're most interested in
To ensure that everyone participating in the campaign can see this person, you should put all of this information into a paper or user profile and think about incorporating photos.
Have a number of audience segments? Create customer avatars for all the target market or audience sections by repeating this procedure several times.
3. Research Keywords and List Out Topics
When devising a digital marketing campaign, whether it be for Search Engine Optimization, Pay-Per-Click, Facebook, email, or something else completely, keyword research may guide you in the proper route.
Put yourself in your customers' shoes and think about the kinds of phrases they'll use to search for your products and services on Google (or another browser). The sole purpose of keyword research is to achieve this.
Your keyword search will alter slightly if you plan to execute a paid advertising campaign. Additionally, you must categorize these keywords into various categories and analyze the cost per click of each keyword.
Every time a person clicks on your ad and visits your website using PPC advertising, you get charged. Your goal is to draw a huge audience while keeping the cost per click (CPC) at an affordable range.
Once you've decided on the keywords you want to use for your PPC campaigns, you'll use them to help construct your adverts. The chosen target keywords may be present in the title and body copy, for example.
4. Perform Competitor Analysis
You must first understand your target audience before discovering their internet trends and what your competitors are up to.
You'll be able to create a campaign and raise its chances of success thanks to this.
You might also model your marketing after what has been successful for your competitors. This helps you to expedite the process and raise the likelihood that your campaign will be successful.
You can also use tools like Buzzsumo and a simple Google search to find content that is really trending in your field. Highly popular material could be good to look at as it successfully addresses a huge portion of your market and meets a sizable need in your location.
5. Pick Your Delivery Channels And Establish The Budgets
You'll probably start by creating campaigns for a variety of digital platforms when you begin to implement digital marketing initiatives. However, when you initially begin, you should concentrate on just one or two platforms.
Some of the popular social media platforms are:
Some of the popular strategies available out there are:
You'll probably mix a variety of different channels. However, there will be a significant road that leads to your goal.
If your aim is to increase your Instagram engagement by 500 in 1 month there are many types of strategies you may utilize the reach that goal:
- Publish quirky as well as educational posts
- Conduct audience research to see who your audience is and then speak their language on your posts, stories, and reels
- Ask questions to your audience and let them ask you questions (“AMA on Instagram stories)
- Stay topical, stay trending
- Don’t let your audience think they’re talking to an app. There’s a lot of do on Instagram than just liking and retweeting
- Algorithms reward consistency. Leverage posts scheduling apps to stay at the top of your game
Another crucial phase that is frequently disregarded or not given the attention it requires is this one. For a variety of reasons, it's crucial to establish a realistic budget for yourself. Your budget will, first and foremost, be the main determinant of what you can accomplish with your marketing campaign and how you use your resources.
The best part is that digital marketing campaign is less expensive than traditional marketing, so employing the same tools online will save you money.
6. Build Your Content
Want to increase the number of organic search engine traffic reaching your website? Write a number of search engine-optimized blog content.
Trying out a video marketing campaign? You'll need to produce, edit, and upload a series of films.
Running Facebook or Instagram advertising? You must create all of the advertising content and landing sites that you will direct users to.
As you can see, whichever type of digital marketing campaign you’re focusing on, there’s one thing common to all — content!
7. Conduct Pilot Digital Marketing Campaigns First
To avoid wasting your whole budget, you should execute test campaigns before launching any type of paid media campaign, including advertising.
For your test campaigns, you'll start with a sizable budget and make modifications as you collect feedback and data. For example, while creating advertising, you may test different headlines, visuals, body text, CTAs, and other aspects.
You'll still need to strike a balance between gathering enough data and keeping your initial budget low.
8. Track The Digital Marketing Campaigns And Analyze Their Performance
A plethora of data is available for digital marketing campaign projects. Regardless of the platform you use, you may find various forms of data there.
As a result, you should go back to your goals before sifting through the information. The crucial numbers can then be your main point of attention. Analyzing those numbers will provide you useful information that will help you decide what is and isn't working.
9. Allot More Budget For Trending Activities
Once you've ascertained which projects are yielding the best outcomes, it's critical to step up your efforts. You are already aware that certain endeavours won't be a waste of your money and can actually result in a meaningful return.
But rather than spending your entire money at once, you should raise your investment gradually. As you start to set aside more money, you'll continue gather information even though it would be tempting to invest everything at once.
You may then use that knowledge to enhance your marketing. Your campaigns will ultimately reach a point where they are nearly as optimised as they can be. Once you reach this stage and are generating the highest return on investment and conversion rates possible, it's time to scale up.
10. Remarketing Campaigns on Social Media
The most significant marketing medium in use today is social media. How successfully you can use social media may ultimately determine if your digital strategy is a success or a disaster. Social media is not only a crucial platform for marketing on its own, but it also supports many other elements of digital marketing campaigns, resulting in a potent synergy. For instance, social media marketing and SEO work well together. But how do social media marketing and search engine optimization interact?
There are many factors why these two facets of digital marketing should be taken into account simultaneously, not the least of which is the fact that social media will give you invaluable information and insights that can be utilized to raise your SEO ranking. For optimum synergy between your various marketing tools, maintaining a consistent message throughout them is crucial. Your social media profiles provide you access to the type of information you would typically need to pay a market research firm a significant sum of money to produce if you use them to their full potential.
An effective digital marketing campaigns plan is the foundation of a flourishing company. As you can see, a lot goes into carrying out an effective digital marketing campaign. Digital marketing is more potent than traditional marketing techniques even though it is less expensive.
The only catch is that it necessitates that companies develop campaigns with greater thinking and consideration. But picking the appropriate marketing goals is where it all starts.
Once you realize that, you'll know exactly how to carry out your own digital marketing campaign in a step-by-step manner.